Food Truck Basics
To outline your goals, strategies, and plans to make your business successful
Business Plan
What does a budget help you track?
Expenses and Revenue
A visual symbol that represents your brand.
Logo
A standout item on your menu that represents your truck’s theme
Signature dish
Why is good customer service important?
It encourages repeat customers and positive reviews.
A startup cost for a food truck business.
Purchasing the truck, licenses, or marketing
The amount of money you aim to make in a single day
Daily revenue goal
Why is having a consistent color palette important?
It makes your brand recognizable.
Accommodating dietary restrictions could include
1. gluten free
2. nut free
3. dairy free
4. vegan
Name one way to handle an unhappy customer. :(
Apologize, offer a solution, or provide a refund
What is a unique selling point (USP)?
What makes your food truck stand out from competitors.
If you spend $5.75 on ingredients and sell the dish for $12.25, what is your profit?
6.50
A marketing message encouraging people do something like “Visit us today!”
Call to action
Part of the menu that affects your profit and whether customers will buy your food
Pricing
What is the most important thing to do when taking an order?
LISTEN
What is one challenge food truck owners might face?
Permits, competition, or weather
What is one way to reduce costs for your food truck?
1. Buy ingredients in bulk
2. use secondhand equipment
3. streamline your menu
The most popular social media platform for food trucks
A great menu description is
Detailed, appetizing, and clear language
What is one way to collect customer feedback?
Surveys
comment cards
online reviews
the primary advantage of running a food truck instead of a traditional restaurant
Mobility or lower startup costs
Name three categories in a food truck budget.
Truck purchase, permits, and marketing
Using Social media, giving discounts, or attending events
Ways to attract customers
If your food truck’s theme is sustainability, how could your menu reflect that?
locally sourced ingredients
biodegradable packaging
organic ingredients
How can you make customers feel valued?
Friendly service, personalized messages, or loyalty discounts