Design 101
Time Machine
Building Blocks
Hall of Fame
Research roulette
100

This term describes the empty space around elements

White Space (or Negative Space)

100

This intentionally raw web design movement, emerging in 2016, rejected user-friendly interfaces in favor of bare HTML aesthetics

Brutalist Web Design

100

This UI pattern combines a text input field with predefined options that appear as users type

Autocomplete (or Combobox)

100

Known as "the father of UX," this psychologist wrote "The Design of Everyday Things"

Don Norman

100

This quick, informal research method involves testing with participants recruited on the spot in public places

Guerrilla Testing

200

This typographic term describes the adjustment of space between specific pairs of letters

Kerning

200

This tech company faced internal protests in 1994 when employees wore black armbands opposing the removal of the rainbow from their logo

Apple

200

This open-source design system by IBM uses productive and expressive themes to distinguish between enterprise and marketing needs

Carbon

200

This German industrial designer created 10 principles of good design, including "Good design is as little design as possible"

Dieter Rams

200

This research method asks participants to maintain a record of their activities, thoughts, and feelings over a period of time

Diary Study

300

In typography, these small decorative features at the end of strokes are called

Serifs

300

This design pattern for mobile interfaces was introduced by Luke Wroblewski in 2011, changing how we approach navigation

Mobile-First Design

300

This modal pattern keeps the user's work visible while requiring immediate attention to a separate task

Side Panel (or Drawer)

300

This designer founded Smashing Magazine and transformed it from a CSS blog into a big influential web design resources

Vitaly Friedman

300

When analyzing qualitative data, this method involves grouping similar findings into themes and patterns

Affinity Mapping

400

This heuristic principle states that users should always know what's happening in the system through appropriate feedback within reasonable time

Visibility of System Status

400

This 2013 iOS release marked a dramatic shift from skeuomorphic to flat design, influencing the entire industry's direction

iOS 7

400

Originally used in gaming interfaces, this pattern uses placeholder elements to maintain visual structure during data fetching

Skeleton Loading

400

This contemporary designer is known for his "Things I have learned in my life so far" project and provocative AIGA posters

Stefan Sagmeister

400

This metric gauges user loyalty and willingness to recommend the product to others

 Net Promoter Score (NPS)

500

This cognitive psychology principle, crucial in UX, states that increasing the number of choices will increase decision time logarithmically

Hick's Law

500

This 1970s design group revolutionized Italian design with their radical, experimental approach and anti-modernist philosophy

Memphis Group

500

When elements need to maintain their stacking order across different contexts, this property group manages their layering

Z-index

500

The author of this customer research bible explained why compliments can be dangerous in user interviews

Rob Fitzpatrick

500

This common UX bias describes how participants change their natural behavior when they know they're being observed during research

The Hawthorne Effect