Platforms
This Platform is built around recommendations
What is NextDoor??
The type of account you need to make to promote your farm
What is a business account?
This is something a farmer should have that would prompt a social media post
What is quality content worth sharing?
You're customers will not be any more engaged if you are posting at this often
What is more than once a day?
This is how many pages our ebook is
What is 22?
36% of Men in the United States use this social media platform
What is Instagram?
You will need this many submitted recommendations to get the "Business" status on a NextDoor account
What are under-posting and oversharing?
This is how long you have to capture a potential buyer's attention
What are six seconds?
The ideal number of characters in your caption for an instagram post
138-150
The percentage of women in the US that use Facebook
What is 77%?
This is what you should NOT include in any of your social media banners or bios
What is your phone number and email address?
The three E's tactic refers to these three post categories
What are education, entertainment, and ecommerce?
This is what customers want to experience with the farms they follow and engage with on social media (hint: besides being able to order farm goods directly)
What are interactions/responses/real relationships?
This is the best way to accumulate recommendations
What is asking for them?
This platform allows you to switch a personal account into a business account at the touch of a button
What is instagram?
This is how long farmers should start planning their social media posts in advance
What is 1-2 weeks?
The optimal number of posts per week
What is 2-3?
These are the types of accounts farmers should follow with their business accounts that will help them get in front of their audience organically, in a very non-promotional way
What are food bloggers/restaurants/local stores?
This is what you should always do when in doubt about any of your social media strategies
What is keeping it simple?
This social media platform has the most even distribution among where its users live (rural-urban-suburban)
What is Facebook?
Regardless of the platform, this type of post will always have the best chance to catch a farm follower's attention
What is a photo post? (picture post, imagery, whatever you want to call it)
This is the worst kind of post a farmer can make on their business social media account
What is a personal photo/story with no call to action?
When posting on instagram, this is the most important aspect to consider in order to get your content in front of your followers
What is recency? (timing would also be acceptable)
This is what Grassfed Cattle Co. has "pinned" on their Facebook account
What are reviews and/or recommendations?