WHAT
WGSN Fashion Buying, a dedicated platform created
to help buyers optimise seasonal planning and ...
de-risk decision-making
Data sources
Shows - data from over five million images tagged by human experts and tracked over 20 years
Social - over 100,000 social posts analysed per month across the WGSN Influencer Map, which includes brands, retailers, influencers and more
Shelf - daily SKU-level data for over 10,000 brands across 200+ global retailers
Search - over five years’ extensive consumer search data across global and regional retailer websites and search engines
Sentiment - we survey 17,600 consumers monthly, tracking over 200 measures asked across 230 fashion retailers and brands
Which Report helps hype cycle by re-merchandising existing products to achieve
true speed-to-market.
Tik- Tok Trading
How much we have improved the speed
two months earlier
When Trend Curve AI is available
18 months before the season