Time Periods
Adapts to current emerging trends as quickly as possible
What is Fast Fashion?
Large-scale shifts in cultural indicators
What are Megatrends?
The process of anticipating future developments by watching for signals of change in current situations and events and applying frameworks to predict possible outcomes
What is forecasting?
A style or set of trends that is popular in the present and has been accepted by a wide audience
What is Fashion?
A Trend of short duration that is introduced, gains rapid visibility and acceptance and quickly fades
What is a fad?
A report that describes fabric, color, silhouette, design features and variances
What is a Trend Report?
Two faces of forecasting: a phenomenon is dissected to achieve a more complete understanding of its components and a creative reintegration of its parts
What are Analysis and Synthesis?
A negative opinion of a trend that leads to consumers refusing to adopt it and it dies out
What is Backlash?
A time period of 12-18 months
What is a Manufacturing Cycle?
Details the stage in development and probable importance of each trend
What is trend mapping?
How important a trend will be and how broad an impact it will have on markets
What is the Scope?
An items or style that is introduced, gains visibility, generates multiple purchases and reaches widespread acceptance for a long period of time
What is a classic?
when a trend changes course, merges with another trend or terminates
What is Discontinuity?
A person or group that filters the innovative ideas proposed by designers and street fashion and determines which will be disseminated widely and which will be discarded
Who is a gatekeeper?
A method of systematically tracking and analyzing trends using media sources
What is Environmental scanning?
A segment of a population more than likely than others to be attracted to the tangible and intangible attributed of a product, company image or service
What is a target market?
A 2-3 Year time period
What is Long Term Fashion Forecasting?
Someone who is very innovative and inventive and creates new styles which are adopted by the trendsetters, brings the trend to the mainstream and popularizes it,
Who is a trend creator?
A process of sifting through information which consists of underlying similarities and differences in collections
What is Abstracting?
A set of common meanings within a peer group that signifies group affiliation.
What is cool?