Sewing
What part of the sewing machine holds the fabric down as you sew?
Presser foot
What are the 4 Ps of marketing?
Product, Price, Place, Promotion
What is visual merchandising?
Using displays to attract customers and sell products
What season did you plan for in your Virtual Buying Project?
Fall
What does “distribution” mean in marketing?
Getting products from the brand to the customer
What do you call the small spool of thread that goes under the needle?
Bobbin
What’s the goal of promotion in fashion marketing?
To raise awareness and increase sales
What’s a “window display”?
A setup in the store window to show off merchandise
What’s the first step of merchandise planning?
Selecting products
What kind of store is a “brick and mortar” store?
A physical store you can walk into
What’s the name of the most basic stitch used for sewing straight lines?
Straight stitch
What is a “target market”?
A specific group of people a brand is trying to sell to
Name one thing that makes a display visually appealing.
Lighting, color, symmetry, props
What does “product life cycle” mean?
The stages a product goes through from launch to decline
What is the difference between a wholesaler and a retailer?
A wholesaler sells to stores; a retailer sells to customers
What do you call sewing backward at the beginning and end of a line to secure the stitch?
Backstitching
What is a mission statement supposed to explain?
A brand’s purpose and what it stands for
What does a mannequin help with in a fashion display?
Shows how clothes fit and look when worn
What is one factor to consider when choosing vendors?
Price, style, popularity, or target market fit
What’s an example of exclusive distribution?
Rolex only being sold at specific jewelers
What tool do you use to remove a stitch you messed up?
Seam ripper
What’s an example of a promotional strategy a brand might use?
Social media ads, influencer partnerships, or pop-up events
What’s the main goal of visual merchandising?
To catch attention and encourage customers to buy
Why is merchandise planning important in fashion retail?
It helps make sure the right products are sold at the right time
What is a benefit of selling online (e-distribution)?
Reaches more customers & easier access 24/7