Basic merchandise items that customers purchase on a regular basis
What is a staple?
100
Came to US in 1964; “mop-top” hairstyles that challenged the shorthaired, conservative crew cut; Long hair was the standard by 1970s
Who are the Beatles?
100
First Lady of US, 1960s; Trademark pill-box hat, and ¾ sleeve suits
Who is Jackie Kennedy?
100
statistics that describe a population in terms of personal characteristics such as age, gender, income, ethnic background, education, religion, occupation, and lifestyle
What are demographics?
100
store owners
What are retailers?
200
Goods that are popular at a particular time
What is fashion merchandise?
200
1960s; clothing from the Middle and Far East and the use of bright colors, peasant embroidery, cheesecloth, and safari jackets
What is Hippie Style?
200
1970s; gold lame, leopard print, stretch halter jumpsuits, and white clothing that glowed under UV lighting
What is Disco Style?
200
Marketing Info Management, Financing, Pricing, Promotion, Product Management, Distribution, and Selling
What are the functions of marketing?
200
statistics about where people live
What are geographics?
300
how a garment falls
What is drape?
300
Queen of France from 1775-1793; trend setter for ornate styles; used papermache paste to whiten and stiffen her hair to extreme heights; excessive fashion
Who is Marie Antoinette?
300
early 1990s; started by the youth culture in the Pacific Northwest region of the US; messy, uncombed, and disheveled
What is grunge?
300
the idea that businesses must satisfy customers’ needs and wants in order to make a profit
What is the marketing concept?
300
studies of consumers based on social and psychological characteristics such as attitude, interests, and opinions
What are psychographics?
400
additional articles that complete or enhance outfits; help achieve a complete fashion look
What are accessories?
400
1970s; intentionally torn clothing worn by young people with limited incomes (students, and the unemployed)
What is punk fashion?
400
style of the 1940s and 1950s that featured long hemlines, narrow shoulders, and tightly fitted bodices with long, full, or narrow skirts
What is the New Look?
400
the planning, buying, and selling of fashion apparel and accessories to offer the right merchandise blend to meet consumer demand
What is fashion merchandising?
400
statistics about consumers based on their knowledge, attitudes, use, or response to a product
What are behavioristics?
500
Clothing, Accessories, and Home Furnishings
What are fashion products?
500
shoulder ornaments
What are epaulets?
500
skirt hoop
What is a farthingale?
500
If I own a pizzeria and am trying to reach a specific group of people, who are they?
What is a target market?
500
a way of analyzing a market by categorizing specific characteristics