Show:
Fashion Movement Theories
People
Fashion Cycle
Merchandising Policies
Types of Fashion Cycle
100
Trickle-down, trickle-up, trickle-across
What are the three theories?
100
Innovators
Who are the people who buy in the introductry phase?
100
Introduction stage
This is when the fashion first appears fresh, unusual, and daring.
100
Place
Tweed has just established a web-site as well as the Short Pump location. This is an example of their ______ considerations
100
Short
Are flops apart of the short or long run cycle?
200
Trickle-down theory
Which theory beings among the upper class/fashion leaders then moves down the masses?
200
Leaders
Who buys in the Rise stage?
200
Peak (Culmination)
Long run and short run fashions run during this stage of the fashion cycle
200
People considerations
Tweed hires young moms and retired working mothers. This is an example of their _____ considerations
200
Broken
Fashions begin to reach popularity then die off due to external factors.
300
Ripped Jeans/Leather Jacket
What is an example of a trickle-up theory?
300
Peak (Culmination)
Fashion conservatives and followers buy in which stage?
300
Decline
The fashion is over used and becomes dull and boring during this stage
300
Time Considerations
Tweed is open until 8PM on weeknights, 6 on Saturdays, and 5 on sundays. This is an example of
300
Flops
Fashions that are introduced and expected to sell but that are not accepted by consumers are what?
400
Trickle-across theory
Which theory moves horizantly through groups of similar social levels?
400
Laggers
During the decline stage, who usually buys?
400
Rise in popularity
Knock-offs appear in this stage
400
Distribution
Shipping goods via Fed Ex from the web-site orders by Nordstrom is which marketing function
400
Sumptuary Laws
What are the laws, regulations that dictate what can and can not be worn?
500
Trickle-down theory
Princess Diana's ring is an example of which theory?
500
Blue light shoppers
Who buys in the obsolence stage?
500
Fashion is undesirable and rejected/no longer worn
What happens in the obsolence stage
500
Pricing
When Philosophy introduced its version of a lotion with self-tanner the price came out close to that of Clinique. This is an example of
500
Long
Staples and classic are an example of a ____ run cycle