Unit 1
Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
Introduction
Which type of fashion retailer offers a high level of customer service, fashion-forward merchandise, and targets special-interest customers?
Boutique
A fashion forecasting company provides which service?
Predicts upcoming trends
Reggie has an interview with a large company that requires specialized management and work skills. He will be required to manage a large group of people. Which type of business organization does this describe?
Corporation
When a person provides the speaker with feedback indicating the message has been received and is understood, he/she is demonstrating:
active listening skills.
In which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
Decline
What is the route products take from producer to end user?
Channel of distribution
A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?
Textile
Trey buys his wife a new purse for Mother’s Day. She immediately begins to use it on a daily basis. In this example, what is the wife’s role?
Consumer
Shari, a sales associate, wants to ensure her customer is aware of the product features. In personal selling, which action is she intending?
Involving two-way communication with the customer
Short-lived fashions are:
fads.
Belk is a company that sells products to end users. Which type of intermediary is Belk?
Retailer
Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
Marketing research
Each year, PacSun makes hundreds of beach towels to sell at their coastal locations. In this example, the beach towels are:
goods.
Lisa works for Neiman Marcus, a large upscale department store. Customers make appointments with Lisa to tell her of their needs and preferences. She provides a high level of individualized attention to her customers and often pulls together their entire season’s wardrobe. Lisa is performing which role?
Personal shopper
Fashion acceptance or rejection is determined by which group of people?
Consumers
TOMS shoes are only available through the company’s e-tailing store and a few brick and mortar stores. Which distribution strategy is it using?
Selective
The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
Sales records
When a product is in high demand, prices usually:
increase.
Dan receives pay and benefits for his work accomplished. Which consideration is he receiving?
Compensation
How often do fashion trends seem to recur?
20–30 years
HanesBrands undershirts can be found in stores such as Target, JCPenney, Macy’s, and Wal-Mart department stores. Which distribution strategy are they using?
Intensive
The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
Comparison shopping
When the price of a product or service increases, demand will usually:
decrease.
A premium skin care company will award the sales associate with the highest total sales for the summer a three-day, all-expense-paid trip to Myrtle Beach. The trip is which type of compensation?
Incentive