Show:
Vocabulary
Marketing Mix
Segmentation
Fibers/Fabrics
Promotion
100
The articles added to complete or enhance outfits
What is Accessories?
100
A combination of decisions a business must make, known as the 4 P's.
What is the marketing mix?
100
Targeting people living in the US, Canada, and Mexico is what type of segmentation
What is Geographic?
100
The way a fabric look or feel
What is Hand?
100
The form of promotion designed to complete the sell.
What is Personal selling?
200
All apparel for males aged 17 and over.
What is Menswear?
200
Daydreams Boutique place a full page ad in the Fayetteville Observer, which marketing mix element
What is Promotion?
200
Dividing the total market into smaller groups that contain similar characteristics is known as
What is Market segmentation?
200
The fine, lustrous fiber that comes from a cocoon spun by a silkworm.
What is Silk?
200
Showing customers how to wear and accessorize is a purpose of
What is Visual merchandising?
300
The direction or movement of public acceptance of color, texture, and silhouette in fashion
What is fashion trend?
300
Jimmy Jazz puts all customer purchases in black bags with the Jimmy Jazz logo printed on the bag, which marketing mix element
What is Product?
300
Which market segment do customers that prefer recreational activities
What is Psychographic?
300
The smallest unit in a textile fabric.
What is Fiber?
300
Free advertising for a designer including pictures published by media
What is Press kit?
400
The fifth stage of the fashion cycle when the style is rejected or no longer worn.
What is obsolesce?
400
The cost involved in distributing the product and marketing research, what marketing mix
What is Price?
400
Targeting women between the age of 18-25 is which type of segmentation
What is Demographics?
400
Thickness or diameter of a fiber
What is Denier?
400
The type of promotion that businesses generally has the least control over is:
What is Publicity?
500
Fabric made with yarn form the long silky hair of the Angora goat.
What is Mohair?
500
Having the product at the right location is which marketing mix element
What is Place?
500
Sorting customers by their physical and social characteristics is called __________ segmentation.
What is Demographic?
500
Leather with a napped surface on the flesh side.
What is Suede?
500
Building positive relations with the customers, employees, and the community is:
What is Public Relations (PR)?