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Types of Fashion advertsing
Forms of media used in Fashion
Review questions
Bonus Questions
Media Mix in fashion
100
The sharing of advertsing and its costs by two or more organizations
Cooperative advertising
100
How many of adults in the United States read the newpaper daily.
Fifty-five precent
100
which is a goal of institutional advertising?
Build long-term patronage by customers
100
which is patronage motive
merchandise assortment
100
agencies or instruments used to what?
convey messages
200
Advertising by retailers that have many stores in states or a confined section of the country.
Regional Advertising
200
Primary advertising medium for local retailers.
What is a newspaper?
200
Most fashion advertising are..
Product
200
an effective sales approach begins ?
What is 30 seconds
200
the blend of media used to communicate a message to a target audience.
media mix
300
local businesses advertising sponsors by what?
Local Advertising
300
may take as little as 48 hours from creation of advertisting.
What is a quick turnaround time?
300
what form of fashion promotion can attract customer attention near merchendise by using sound and movement..
video
300
what is a emotional buying motive
What is prestige
300
suits the size and type of company , target market, media availability, cost.
the "right" mix means?
400
calvin klein promotes its products as a newspaper advertisement at what store?
Lord & Taylor
400
magazine format that are inserted into newspapers are preprinted advertisements.
What is supplements?
400
which fashion advertising benfit from natural circulation..
magazine
400
Freeee pointss
300
400
media,media mix,the "right" mix
What is the three different types of media mix?
500
goal is to build long-term patronage by customers.
products advertising or institutional advertising?
500
this word means that long time between preparation of advertising and its publication makes information less timely.
maganizes
500
a salesperson who explains the fiber content of a particular fabric is a??
What is feature
500
reebok places advertisements for their athletic shoes in sports illustrated.
national advertising