Kristina-isms
This was phrase Kristina's Team Goal for 2025 (hint* we did not achieve it)
No tears in 2025
This marketing channel produces the highest number of High Intent SALs
The marketing team did a big team building event in 2025. Where did we go?
the San Diego Zoo
Demand Gen will be focusing on High touch for next year. What is the seat count threshold for this team?
250+
This global project represents NORAM's 3 year growth plan
"NORAM Accelerate"
Kristina uses this phrase when something doesn't quite fit.
Lets square peg round hole this situation!
Persona Hacked: The Rise and Risk of Facial Recognition
This event was hosted in NORAM for the first time in 10 years and resulted in one of the largest opportunities of year?
ESET World
NORAM is focusing on which 3 verticals in 2026
Manufacturing Healthcare & SLED
This is a hunting strategy in which we flip the funnel.
Account Based Marketing
This section of Kristina's Master Campaigns Deck is where she keeps track of all her weird thoughts
K's Musings
This H1 campaign helped the digital team achieve their highest revenue producing period for B2B eStore in 2025.
Healthcare: Small Clinics & Dentist office campaign
The expanded presence at this event included a custom built float ridden by ESET Employees.
San Diego Pride Parade
Marketing is making a big infrastructure change in 2026. What is it?
Salesforce Marketing Cloud!
This methodology allows marketing to see which individual touchpoints resulted in an opportunity
Multi-touch Attribution
According to Kristina's 2025 SMKO Presentation what is Marketing?
Marketing is.. Right People + Right Message + Right Time
Demand Gen produced this many SQLs in 2025
355
this was RSA's booth tagline
"Prevent Breaches with Confidence"
This is the 2026 Pipeline Goal for High Touch
In social media, the engagement rate is found by
Engagement Rate=Total Interactions / Total Reach or Followers
Not an ISM... But how many slides did Kristina's Master Campaigns Deck have this year?
Trick question there were 2 decks.
Deck 1:229
Deck 2: 165
Total: 394 Slides
In 2025 the AOV from leads was approx,?
$10K
ESET's own Hope McCluskey was named finalist for which prestigious award by CRN?
2025 Woman Of the Year
NORAM will be doing 3 exisitng customer pushes in 2026 what are they?
1) Global Accounts 2)Customer Expansion 3) MDR upsell
According to BPI's methodology Personas are developed based on the "5 Rings of Buying Insight". Name 2 of these rings
1. PRIORITY INITIATIVES: Pain points that trigger a buyer to look for a solution NOW
2. SUCCESS FACTORS: Outcomes buyers need from this investment
3. PERCEIVED BARRIERS: Concerns a buyer has about making the investment, or making it with you
4. DECISION CRITERIA: Questions buyers have about your solution and capabilities
5. BUYER’S JOURNEY: Steps taken, resources trusted, and people involved in the buying decision