Distribution Channels
What is the route that products take from the producer to the consumer?
distribution channel
What is the term for buying and selling goods and services online?
E-Commerce
This strategy involves tailoring online experiences based on user behavior and preferences.
Personalization
Fulfillment centers handle these three main tasks related to products.
storage, packing, and shipping
What are automated tools that provide instant customer support on websites?
chatbots
In this type of distribution, products are sold directly from the manufacturer to the consumer.
direct
Online marketplaces like Amazon provide a platform for multiple sellers. What is this type of platform called?
Online marketplace
The percentage of website visitors who complete a desired action, like making a purchase, is known as this.
Conversion rate
In dropshipping, who directly ships the products to the customer?
supplier
What type of design ensures that websites work seamlessly across different devices?
responsive design
Wholesalers buy products from producers and sell them to these entities.
retailers
B2B e-commerce involves transactions between these types of entities.
Businesses/companies
This term refers to optimizing website content to rank higher in search engine results.
SEO
The final leg of the delivery journey, often from a distribution center to the consumer's doorstep, is known as this.
last-mile delivery
User reviews play a significant role in influencing purchasing decisions due to their impact on this.
credibility
This term describes the intermediary that helps facilitate the movement of products efficiently through the supply chain.
Distributor
In B2C e-commerce, businesses sell directly to these entities.
Consumers/individuals
What involves paid advertising to appear in search engine results.
Search engine marketing
What is the term for recommending related products to customers based on their purchases?
cross-selling
What is the term for the overall experience that users have while interacting with a product?
ux
In indirect distribution, what are intermediaries between the producer and the consumer called?
Middlemen
What is the term for the practice of selling goods and services directly to consumers via the internet?
E-tailing
What is the practice of using social media platforms to sell products directly to consumers?
Social commerce
strategy aims to encourage customers to buy a more expensive version of a product.
upselling
This strategy aims to re-engage users who have abandoned their shopping carts before completing a purchase.
abandonment recovery