Show Me The Money (Seriously)
The software used to manage, serve, and track digital ad campaigns, often including ad rotation and conversion tracking.
What is an ad server?
This beloved confectionary client is famously known for a unique selling proposition: two distinct chocolate halves, each containing a small, buildable toy, offering a "surprise" in every treat.
What is Kinder Surprise Egg?
This OMD veteran has steadily climbed the ranks from Account Manager to Account Director, consistently overseeing client relationships within the agency.
Who is Genevieve Lawrence?
"If anyone sees any airpods floating around, they're mine!"
Who is Kara Daeche
From Paris's grandest hall, where art's held in thrall, priceless treasures vanished, shocking us all. A silent operation, a brazen design, what artful crime was this in 2025?
What is The Louvre Heist?
The transparent search figure an agency often charges a client, representing the exact amount paid directly to the search engine platform for clicks and impressions.
What is billed cost?
Our campaigns for this distinctive red-and-black branded client targeted tough professionals needing high-performance, durable power tools for job sites, emphasizing extreme reliability and efficiency.
What is Milwaukee Tools?
Before joining WPP, this individual honed their skills in the fast-paced world of television, serving as a Marketing Manager for a prominent broadcaster.
Who is Megan Smith?
"60% of my income is $1"
Who is Brita Barton
Her stadiums sing, his touchdowns amaze, their combined fame set the world ablaze. A pop icon's heart, a gridiron's strong hand, what power couple captivated the land?
What are Taylor Swift and Travis Kelce?
The critical concern for advertisers that their ads might appear alongside inappropriate, offensive, or unsafe content, potentially damaging brand reputation.
What is Brand Safety?
This global retailer, often dubbed the "King of Trainers," specialized in exclusive sportswear, footwear, and apparel, catering to the streetwear and youth fashion culture across many markets.
What is JD Sports?
This media investment expert at OMD has a history of meticulously managing TV campaigns, moving from a specialist role to overseeing operations as a manager.
Who is Christine Min?
"I have a whole new computer... I am skuxx-deluxe"
Who is Megan Smith?
Two voices, one powerful, one pop, united for a tale where spirits can't drop. Through emerald lands, on screens they'd appear, what singing duo dominated the press tour this year?
What is Cynthia Erivo and Ariana Grande on the Wicked press tour?
This financial arrangement typically involves a fixed monthly payment from a client to an agency for a set scope of services, regardless of media spend.
What is a Retainer?
Our B2B media work for this major industrial client focused on providing essential raw materials for infrastructure and construction projects, literally forming the backbone of their home nation's buildings.
What is NZ Steel?
This architect once brewed up global HR strategies, not just for a creative agency, but also for a well-known artisanal coffee company.
Who is Ben Dufty?
"Obviously AI is far more important than delivering client work"
"Ok John."
Who is Lucy Morton and Megan Bol?
During a show where bright stars align, a corporate figure's misdeeds became a sign. Not in the boardroom, but amidst the cheers, name the executive secret that ignited public fears?
What is the Coldplay CEO scandal?
This top-down statistical modelling approach uses historical data to quantify the incremental impact of various marketing and non-marketing factors on sales or conversions.
What is Marketing Mix Modeling? (MMM)
Australasian powerhouse whose vast empire provided sips for morning rituals, celebratory toasts, and daily nutritional staples from the fridge.
What is Lion?
This strategic Investment Director famously left PHD in 2018 to explore opportunities within Omnicom, only to make a significant return to PHD in the same key role just two years later.
Who is Jodie Little?
"On Day 2, the baby utters "I'm pacing well mama"
Who is Aliyah Malate
This long-reigning pop prince, whose every move is seen, had a moment online, sharp and keen. When his deep commitment wasn't getting through, what specific phrase did he post for me and you, about his serious work and point of view?
What is "It's not clocking to you that I'm standing on business"?