The Fundamentals
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What are Improved Member Only Deals / IMOD?
This channel is Expedia's opaque channel meant which specializes in last minute demand and savvy travelers.
What is Hotwire?
The score that is most important to the guest, Expedia, and what best determines a property's organic sort order.
What is the Guest Experience score?
A partner facing platform where partners can manage their hotel and see their performance on Expedia's channels.
What is Expedia Partner Central?
The country capitol of the U.S. and possibly the world! Some call it Music City, some call it Nash-Vegas, I call it home :)
What is Nashville?
What is a Package promotion?
The segment of Expedia's brand specializes in display advertisements. Often this team speaks directly with our city's CVBs.
Who/what is Media Solutions?
A one stop shop for most of your reporting needs including where to find your partner's EPS share.
What is the Partner Reporting Suite?
A new report introduced to market management in September 2023 replacing the GDPR and TXN Daily Report.
What is the Destination Insights report?
This city is the home of the "Bourbon Trail".
What is Louisville?
A promotion dedicated to a particular booking method that grows with each year. They can help target the shorter booking window and while reducing the audience size by roughly 50%.
What are Mobile-Only deals?
This brand once belonged to Expedia but has since been sold to Amex Global Business Travel in 2021.
Who/what is Egencia?
On average, 80% of all Expedia bookings occur within these results.
What is the Top 15 results?
A type of presentation that Market Managers should pull once a month to understand recent buying trends within their market.
What is the Business Resource Deck?
Home of the only ski resort in Tennessee and the 2nd most popular wedding destination in the country.
What is Gatlinburg?
Scenario: I'm a property offering 15% mobile deal and a 10% member deal but I am receiving no member badging...
Why is the Member discount less than the Mobile discount?
The team responsible for all co-op campaign inquiries.
Who/what is Media Solutions?
Requires an 88% Guest Experience score and 82% Offer Strength to qualify.
What is VIP Access?
This new type of presentation is best wide audiences, a market visit, and contains information on various Expedia initiatives and strategies.
What is the Market Visit & QBR deck?
This city was the first place to bottle Coca-Cola and is the home of the U.S's largest military park.
What is Chattanooga?
Scenario: My brand is offering 15% off for a 7 day AP (via rate plan) but I am not seeing any tagging 7 days out.
Why set up the AP discount via promotions versus rate plans?
This brand commands roughly 10% of Expedia's booking share at any given time.
What is Rev+ or the Revenue Management page?
Unfamiliar with a term or acronym? You can type this into Slack to get a quick definition.
What is "/define"?
Known as Marble City, the birthplace of Mountain Dew, and the site of the 1982 World's Fair.
What is Knoxville?