shopping
Is shopping retail therapy?
yes
are the consequences positive or negative for buying yourself a little gift?
Positive
what did the shoppers get told to do?
Keep diaries
who is most likely to indulge in an impulse buy?
People in a bad mood
how many percent have bought something to cheer themself up?
28%
33%
36%
28%
How do stores advertise to their buyers?
Slogans that encourage you to buy more
what side effects does shopping have?
Positive impact on your mood
what percentage of people have bought something to cheer themself up?
48%
56%
62%
62%
What were they supposed to keep track of in their diaries?
Buying habits, moods and any purchases they regretted
How many people regretted splurging?
1
How many interviews did the researchers conduct?
Hundreds of interviews
How much did Keira Knightley Burberry's sheepskin coat cost?
(vi godtager £100 fra eller til)
£2,795