Statistics
Side Steps/Rebuttals
Red/Yellow/Green Lights
Product Knowledge
Problem/Cause/Solution
100

How many doors minimum should a field marketer be knocking daily?

150 doors.

100

What are the two side step rebuttals?

(Any resistance in steps 1 or 2).....


1. I can appreciate that, but this might mean something to you...

2. Bare with me, this will only take a moment...

100

I'm selling the home in the next three years...

This is a red light.

100

What is the core of our non-metal roofing material made of?

Fiberglass

100

What is the solution to low production?

Step 1 and 2 training with rebuttals and side steps and street sheets.

200

What is the daily minimum performance standard for confirmed leads for a field marketer?

2 confirmed leads daily.

200

What is the card rebuttal?

Is that so you can call us when you're ready to do the work?

-Yes

Great! That's exactly what we want you to do.

That's why after our rep shows you what we have to offer in not only the type of roofing we have, but also what's available to you in warranty and financing options, he'll give you his card with our number on it.....that way you can call us when you're ready.

But let me ask you....

200

Project that we will do down the road...

Green light.

200

What are the warranties for our fiberglass and metal roofs?

30 years for fiberglass.

lifetime for metal.

200

What is the cause of a low confirmation rate?

Unqualified leads or leads with low or no interest.

300

What should your production percentage be daily and how do you calculate your production percentage?

50% minimum.

and

written leads/hours worked.

300

What is the first affordability rebuttal?

I can appreciate that...

The good news is this has nothing to do with spending any money, unless of course you want to.

All we simply do is get you some good information on our product, information on warranties and financing options that are available, and of course a price quote on what we can do the project for.

Then, when the timing is better for you, just let us know. But I have to tell you, our current discounts have been making a big difference for a lot of people.

But let me ask you....

300

Don't have anyone stop out...

Yellow light.

300

What are the three main types of ventilation on a home?

Soffit vents, ridge vents and gable vents.

300

Lack of interest and/or setting appointment time before getting work hours......What problem is this?

High Reset

400

What should your demo, reset and no demo percentages be?

Demo 50%

Reset 25%

No Demo 25%

400

What is the first timing rebuttal?

That's not a problem...

I'll let my rep know that you have no plans on doing the work right now. Most folks that I talk to are in the same position, it's something they'd like to do, but not this weekend or even this (Season).

All we do is stop out and show you what we have to offer in the hopes that you're impressed enough, whenever the time does come, that you'll give us a call.

And with our current specials, who knows, it might be something you can do much sooner than you thought.

With that in mind....

400

What is the proper response to a yellow light?

"Oh really, what makes you say that?"

400

What type of roof are we targeting and why?

Gables because of the smaller ticket price.

400

What is the follow-up method to correct a high no demo?

Walk with problem field marketer and complete a lead audit.

500

Based on a 40 hour work week, how many demos minimum should a field marketer have?

4

500

What is the spousal rebuttal?

I can appreciate that...

You know it's funny you say that because that's exactly what we want you to do, is talk to your spouse.

Just make sure you explain to them that we don't expect a promise that this is a project you would do right now, but that all we recommend is keeping an open mind to getting a price from us on a project you both eventually need and want to have done to the home. And besides, I'm sure your spouse wouldn't object to some free information.

But let me ask you...

500

What is the difference in a homeowner saying "Not interested" and "Not interested right now"?

"Not interested" is a yellow light while "Not interested right now" is a green light.

500
What gauge steel is used for our metal roofs and what are they coated with?

26 gauge steel and they are coated with aluminum-zinc alloy.

500

What is the cause of a low conversion?

Shopper pitching and there's no hot buttons.