Camera Vocabs
Camera moves along its vertical axis (up to down
or down to up).
What is Tilt?
A cut that appears to be an interruption of a single shot.
What is Jump Cuts?
A public service announcement is an advertisement broadcast on radio or television, for the public interest
What is a PSA?
Term called when you violate copyrights
What is Copyright Infringement?
Audience is directly addressed by the narrator “Voice of God”
What is Direct Address?
When the camera pivots along a horizontal axis.
What is Panning Shot?
When an on-screen image slowly fades away and the screen itself is entirely black
What is a Fade?
What are the main components of PSA?
-Target Audience
-Message
-Organization
How long does copyright last?
Copyright protection starts from the moment of creation of the work and continues until 70 years after the death of the author or artist.
Director tries to be a fly on the wall to make the audience feel as if they are there.
What is Observational Mode?
This is the most standard and regularly used shot. It gives the audience a general look at what is going on while still letting them know what the focus or subject of the shot is.
What is Medium Shot?
Similar to fade in that the image slowly begins to fade out, but instead of fading all the way to black, it is replaced by another image that is slowly fading in.
What is a Dissolve?
List and explain 3 ways to make a PSA effective
Include a relatable story to captivate the audience and make the message hit harder
Include statistics towards the end to appeal to the audience’s logic
Include a tagline to make the PSA more memorable for audiences
Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression.
What is Copyright Concept?
Audience is not spoken to directly by the narrator or filmmaker
What is Indirect Address?
A single uninterrupted piece of film.
What is a Camera Shot?
When a shot lasts longer than twenty to thirty seconds in contemporary films, it becomes noticeable to the audience and is normally reserved for creating a particular mood or tone.
What is Shorter Takes & Longer Takes?
Explain the 3 persuasive techniques in a PSA and show me examples for each
Pathos: Appealing to emotion. Example: An emotional PSA about dogs in adoption centers not having a proper home.
Logos: An appeal to logic or reason. Example: Statistics and evidence for the topic of a PSA
Ethos: An appeal to credibility or character. Example: A celebrity or well-known-figure in a PSA
What are 5 types of media protected by copyrights?
poetry, novels, movies, songs, computer software, and architecture.
Editing creates meaning, Film makers are editing what is supposed to be “real”
________________ + __________________ + __________________ + ___________________ = ___________________
__Image__ + ___Image___ + ___Audio__ + ___Text____ = ___Possible Meanings___
The camera is below the subject facing up.
The camera is above the subject facing down.
Camera leans on one side.
What is Low Angle?
What is High Angle?
What is Dutch Angle?
Gives the viewers important information about the past.
Takes audiences ahead of the story’s present time.
Flashback & Flash-Forward
Explain the history of PSAs and how it got its start
PSAs came into being with the entry of the United States into WWII. Radio broadcasters and advertising agencies offered their skills and facilities toward the war effort and established The War Advertising Council. This eventually became The Advertising Council. The Ad Council served as a facilitating agency for nationwide campaigns
Give me an example of fair use
What is "A student is doing a multimedia report and wants to use a small portion of of Kennedy's "We Shall Go to the Moon" speech. He presents the report to his class and then posts it on the school's local area network. This is fair use.
Explain the “Rights” in participating in a Nonfiction Film
The film maker has the right to _________
The subject in a documentary has the right to _______
The film maker has the right to tell his or her story in the manner best suited to the material and in the style, form, and tone that best fits the filmmaker’s purpose.
The subject in a documentary has the right to “informed consent,” meaning prior knowledge of the purpose of the film and how the filmmaker intends for them to be represented.