Notable People
burst onto the global music scene in the 1950’s and became world-famous through: TV, radio, newspapers, magazines, live shows, the music charts, record shops, and film appearances. He was essentially the first modern mega-celebrity known as “the King of Rock & Roll”.
ELVIS PRESLEY
Focus on someone’s eye for example
EXTREME CLOSE UP
specific groups of people that media producers or advertisers want to reach.
TARGET AUDIENCE
taken from lower down, makes objects/people look larger and more frightening
LOW ANGLE
a form of advertising where companies pay or give free items to have their products, logos, or brand names shown or mentioned inside movies, TV shows, video games, or social media
PRODUCT PLACEMENT
Known as the “King of Pop”, his music videos, including those for "Beat It", "Billie Jean", and "Thriller" from his 1982 album Thriller, are credited with breaking racial barriers and transforming music videos into an artform and promotional tool. Thriller was the biggest selling album of all time.
MICHAEL JACKSON
camera moves closer, increases intensity
DOLLY IN
Subculture of fans who experience a feeling of empathy and camaraderie with others who share a common interest.
FANDOM
camera follows character along a track
DOLLYING
The product is displayed in the film. Ex. characters are drinking Coca Cola.
PRODUCT EXPOSURE
Victorian author and humourist widely considered the first modern celebrity.
OSCAR WILDE
any sound originating from within the movie’s world – characters’ voices, traffic, guns
DIEGETIC SOUND
the process of using aspects of human psychology to obtain growth for a social media platform in the form of more user sign-ups and increased engagement.
GROWTH HACKING
camera shot taken from far away
LONG/ WIDE SHOT
a customer of a drug dealer, a slot machine, or a social media company.
USER
said “in the future, everyone will be world-famous for 15 minutes.
ANDY WARHOL
hen the camera moves from side to side but is stationary like someone turning their head and following someone walking
PAN
When a fan becomes attached to or invested in a celebrity who doesn’t return the emotion. A sense of intimacy and closeness develops on one side. The fan thinks they know the celebrity.
PARASOCIAL RELATIONSHIP
camera moves up and down but is stationary, similar to a person looking up and down
TILT
when the brand’s logo/sign is shown in the scene. For example, the characters are walking in front of an Apple store.
BRAND SIGNAGE
first person to become a celebrity. His image was on Roman coins
JULIUS CAESAR
camera shot taken from the waist up
MEDIUM SHOT
the description of your psychological traits, characteristics, and interests created by the social media companies for the purpose of predicting your preferences and behavior.
PSYCHOMETRIC DOPPELGANGER
type of shot taken from over someone’s shoulder.
OVER THE SHOULDER
De Beers famous and very successful ad campaign to promote diamonds for engagements and weddings
DIAMONDS ARE FOREVER