Profile
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Forecasting
100

Fin Chaser positions itself as this type of brand, emphasizing local craftsmanship and innovation.

What is a premium, Kiwi-made brand?

100

This technological advance around 2017 helped push the rise of specialised amphibious boats in NZ.

What is the development of amphibious boat technology?

100

This competitor is known for its high-tech amphibious boats and has a strong global presence.

Who is Sealegs?

100

Over the next five years, Fin Chaser might explore this technological trend to stay ahead.

What is electric or hybrid boats with AI integration?

200

These are key features that make Fin Chaser differentiate and align with industry standards.

what is flooding keel, balisk tank and amphibious models

200

In response to COVID-19, this happened to Fish City’s online presence in 2021.

What is the migration to Fishcityhamilton.co.nz on Shopify?

200

Fin Chaser faces high competition from brands like Tectrax, Stryda Marine, and this rugged NZ competitor.

What is StabiX?

200

To remain competitive, Fin Chaser should focus on this in 1 year regional loyalty and digital presence.

What is increasing community engagement, sponsorships, and digital marketing?

300

These elements are similar across brands in the industry, creating brand parity.

What are safety, performance, and compliance?

300

In 2019, this digital innovation allowed customers in NZ to virtually inspect boats before purchase, changing buying habits.

What is 3D virtual boat tours?

300

The brand with the strongest international presence, known for innovation.

What is Sealegs?

300

Ai-driven boats are an emerging category trend that could significantly influence the industry by 2030.

What is a trend that will affect the future for Fin Chaser in the boat industry?

400

On the perceptual map, Fin Chaser is placed high on these two axes, reflecting its key differentiators.

What are Ruggedness and Innovation?

400

The key threat to the marine category.

What is regulatory changes or technological disruption?