AdLab 101
Who are the President and EVP of AdLab?
Tatum Hennessy and Linnea Eaton
Name one of the agencies that Shawn Zupp worked at
RGA, BBDO, Ogilvy
What does SOW stand for?
Scope of Work
Empowers all Boston University students, regardless of their major, to develop an entrepreneurial mindset and the skills needed to turn their ideas into impactful solutions.
Innovate
Which one of us is a grad student?
James
How many departments do we have?
7
The term for an agency built inside a brand that handles creative work internally instead of using an outside firm
In-house agency
What does IMC stand for?
Integrated Marketing Communications
We believe everyone should have a place to live and hope and opportunity for a better future.
FOBH
Which one of us transferred to BU?
Marina
Name the two guest speakers we had this semester
Steven Moy and Jing Yang
Which agency is behind Nike’s iconic “Just Do It” slogan?
Wieden + Kennedy
What does RFP stand for?
Request for proposal
The light that radiates from the spark within. It helps you see, do, engage and experience every moment as it’s meant to be.
Bulbrite
Which one of us is from Cali?
Andrés
What year was AdLab founded in?
1974
Which agency created Dove’s “Real Beauty” campaign, one of the most awarded campaigns of all time.
Ogilvy
What does AOR stand for?
Agency of Record
At the forefront of championing equitable representation in media. Their commitment to building a better world extends beyond gender, encompassing the interconnected identities often marginalized in the media.
GDI
Which one of us was originally a journalism major?
Analise
Who founded AdLab?
Walter Lubars
Who are the "Big Six" advertising holding groups?
WPP, Omnicom, IPG, Publicis, Dentsu, Havas
Name the 4 P's of Advertising
Product, Place, Promotion, and Price
Go-to-Market growth firm. Evolving customer expectations. Mounds of data. Fragmentation and silos. And behind it all, intense pressure for measured accountability.
Marketbridge
Name all of our clients from when we were AEs
Analise: The Loop Lab
Marina: Streetlight/Anna's Taqueria
Andrés: ShowUp
James: Fiore School