AdLab 101
Who are the President and EVP of AdLab?
Tatum Hennessy and Linnea Eaton
Name one of the agencies that Shawn Zupp worked at
RGA, BBDO, Ogilvy
What does SOW stand for?
Scope of Work
Mission is to deliver excellent customer service to people traveling in the Commonwealth by providing a safe, reliable, robust, and resilient transportation infrastructure.
MassDOT
Who used to have two frogs as a pet?
Amanda
How many departments do we have?
7
The term for an agency built inside a brand that handles creative work internally instead of using an outside firm
In-house agency
What does IMC stand for?
Integrated Marketing Communications
Mission is to create cutting-edge, modern lighting designs using the latest LED technology while offering them at an attainable, cost-effective price.
Kuzco
Which one of us transferred to BU?
Marina
Who was the most recent guest speaker that we had in All-Agency?
Ben Hall
Which agency is behind Nike’s iconic “Just Do It” slogan?
Wieden + Kennedy
What does RFP stand for?
Request for proposal
We often ignore the vast network of people that connect us through shared experiences, places, and friends. You already have an extended social circle waiting for you in every city. You just need the possibility to see it.
WeBond
Who has a Sociology minor?
Beren
What year was AdLab founded in?
1974
Which agency created Dove’s “Real Beauty” campaign, one of the most awarded campaigns of all time.
Ogilvy
What does AOR stand for?
Agency of Record
We believe everyone should have a place to live and hope and opportunity for a better future.
FOBH
Who's siblings all share the same initial?
Molly
Who founded AdLab?
Walter Lubars
Who are the "Big Six" advertising holding groups?
WPP, Omnicom, IPG, Publicis, Dentsu, Havas
Name the 4 P's of Advertising
Product, Place, Promotion, and Price
We take care of the families who depend on us. For more than 40 years, we’ve brought this purpose to life by serving our members, providing opportunities for team members and making a positive difference in the communities where we live and work.
BJ's
Name all of our clients from when we were AEs
Marina: Streetlight/Anna's Taqueria
Amanda: GDI
Molly: Minka/Wayfair
Beren: MassDOT