Integrated Marketing Communications
A strategic business process used to develop, execute and evaluate a coordinated, measurable, persuasive brand communcations program over time with target audiences.
What is integrated marketing comumunications?
Any paid form of nonpersonal communication about an organization, product, serive or idea by an identified sponsor.
What is advertising?
Sender, receiver, encoding, decoding, message, channel and noise.
What are the components of the communications process?
The objectives, strategies, tactics, budget and timing.
What are the components of the media plan?
Marketing activities that provide extra value or incentives to the sales force, distributors or the ultimate consumer and can stimulate immediate sales.
What is sales promotion?
Rational, emotional, news, product popularity, price
What are ad appeals?
A media scheduling pattern in which periods of advertising are alternated with periods of no advertising.
What is flighting?
Communications regarding a firm, product, service or idea that are not directly paid for or run under identified sponsorship.
What is publicity?
A system of markting by which an organization communicates directly with customers to generate a response and/or a transaction.
What is direct marketing?
It appeals to external and internal audiences -- not target audiences.
What is public relations?