Unit 1
Sports is a business surrounding any kind of _
Athlete
The sports and entertainment product combines many different _____ into one constantly changing package
Experience
The purpose of promotion is to grab attention ______ people to buy product or accept a message
Persuade
Why are the parts of the event triangle interdependent?
Each part contribute to the success of the event
A internship helps you learn about a ____
Workplace
Entertainment is a business of providing an ___ or event
Experience
Goods are _____ products
Tangible
The promotional mix is
The combination of tools used to communicate with customers and partners
What do the A, I, D, A stand for in AIDA?
A - Awareness
I - Interest
D - Desire
A - Action
The first step in developing a career plan is identifying your ____
Interests
Which three types of athletes are identified in the notes?
Recreational, Amateur, Professional
services are _____ products
Intangible
Your presentation should be designed for a specific
Audience
If a team texts fans, a ticket are 20% off. is this considered direct & digital marketing or financial marketing?
Answer… direct & digital marketing
In SWOT strength and weaknesses are generally ____ factors
Internal
Why does entertainment add value to sports?
It can increase engagement and loyalty.
Which of the following is one of the five P‘s
people
performance
profit
publicity
People
Proactive media relations occurs when
an organization feeds information to the media
The three parts of an event triangle are????
Event, audience, and sponsors
O*NET is developed by the US Department of ___
Labor
Marketing within a sports team means:
A sports organization markets its own products
A product mix is:
A collection of similar items for sale
a press kit provides reporters with accurate information and ______
Supporting materials
a fan searches online for tickets because they want to attend the game. What is this considered?
Pull marketing
What does KSA stand for?
Knowledge, skills, abilities