Global Fashion Markets
Geographic locations throughout the world where fashion is offered and sold wholesale
What is market center?
The process of shopping for and
purchasing imported goods
What is global sourcing?
A group of twelve or more centrally owned stores, each handling somewhat similar goods, which are merchandised and controlled from a central headquarters office
What is Chain organization?
The atmosphere encountered when entering a store.
What is Ambiance?
Newspapers or magazines published specifically for professionals in a special field, such as fashion
What is Trade publications?
Fashion producers and designers exhibit their new product lines, and buyers view new trends and make buying decisions. It is an opportunity for producers , designers and buyers to talk to each other
What is Market Weeks?
A limit to the quantity of goods entering the United States
What is absolute quota?
A practice whereby a department buyer is responsible for buying all the various categories of merchandise carried in that department
What is Departmental buying?
A collection of varied types of related merchandise, essentially intended for the same general enduse and usually grouped together in one selling area of a retail store
What is Merchandise assortment?
Everything visual that is done to, with, or for a product and its surroundings to encourage its sale. This includes display, store layout, and store decor
What is Visual merchandising?
Buyers are given a buyer’s directory and calendar to help them find their way around and schedule events they want.
What is Information Services?
The difference between the value of exports and the value of imports.
What is balance of trade?
The business of buying and selling —or merchandising—goods, apparel, accessories, and home fashions.
What is Fashion retailing?
A store that offers many different styles in limited sizes and colors.
What is Broad and shallow assortment?
The mention of a firm, brand, product, or person in some form of media
What is publicity?
Service stores in their areas and many department store buyers supplement their New York and Los Angels buying trips with trips to their local regional markets
What is Regional Marts?
Inferior imitations passed off as the genuine article.
What are counterfeit goods?
The selling of brand-name and designer merchandise at lower-than-normal retail prices when they are at the late rise or early peak in the fashion cycle
What is Off-price retailing?
Allowing sole use within a given trading area of a style or styles
What is Exclusivity?
The paid use of space or time in any medium. This includes newspapers, magazines, direct-mail pieces, shopping news bulletins, theater programs, catalogs, billboards, radio, TV, online, and mobile devices
What is Advertising?
Periodic exhibits that are scheduled throughout the year in regional market centers and some marts
What is Trade Shows?
The wholesale price of merchandise in the country of origin
What is First cost?
Stores that offer limited lines of related merchandise targeted to a more specific customer
What is Specialty retailers?
Guidelines established by store management for merchandising executives to follow in order that the store organization may win the patronage of the specific target group(s) of customers it has chosen to serve.
What is Merchandising policies?
Office is maintained by a parent organization that owns a group of stores and performs market work exclusively for those stores
What is Corporate-owned or syndicated office?