Unit 1
This unit of measurement is based on the distance between King Henry I's nose and his thumb.
What is a yard?
This is one of the two other countries that uses the imperial system of measurement in addition to the United States.
What are Liberia and Mayanmar?
This is the name of Bill and Hillary Clinton's cat during their time in the White House.
Who is Socks Clinton?
This 2017 music festival backed by Ja Rule became one of the biggest PR crises of all time when the festival fell apart, acts cancelled, and festival goers were stranded without water or food.
What is Fyre Festival?
This is Caitlin Clark's WNBA team.
Who are the Indiana Fever?
This is the oldest and largest non-profit children's literacy organization in the United States.
What is Reading is Fundamental?
The Manuscript, Robin, London Boy, Betty, This is me Trying, Karma, All too Well, Style, Cardigan, Anti-Hero, Blank Space, Cruel Summer.
Who is T Swizzle?
This is what the abbreviation ROI stands for.
What is return on investment?
These are the four types of media in the PESO model.
What are paid, earned, shared, and owned?
These individuals who work to persuade legislators on behalf of organizations and interests groups must register with state and local government and are subject to many restrictions in how they may spend money.
Who are lobbyists?
Large, formal functions centered on a lavish meal that is typically followed by speeches or ceremonies, such as the giving of an award.
What is a banquet or gala?
Athletes and entertainers often serve as these representatives of a brand or product such as Jung Kook for Calvin Klein.
What are brand ambassadors?
This type of organization is the largest beneficiary of private donations in the United States.
What are religious organizations?
Joy, Waiting for a Miracle, Euthanasia, Hit this Hard, Patient, Feeling Whitney, White Iverson, Better Now, Circles, rockstar, Sunflower
Who is Post Malone?
These are the parts of a SWOT analysis.
What are strengths, weaknesses, opportunities, and threats?
This is the standard writing style for a press release, with the main ideas expressed in the lead paragraph and details filled in later.
What is an inverted pyramid?
This is the model of public relations used most often in government public relations.
What is the public information model?
This model of promotion gradually releases new details over several months leading up to the release of a film, television show, or movie.
What is "drip-drip-drip" publicity?
A 2021 Supreme Court ruling allowed student athletes to profit from this.
What is their name, image, and likeness (NIL)?
This type of organization represents internal publics through collective bargaining with their employers.
What are labor unions?
Love Life, Down Low, Nunchucks, Celebrity Skin, MOOO!, Freak, You Right, Paint the Town Red, Say So, Woman, Kiss Me More (Ft SZA).
Who is Doja Cat?
Whereas competition tends to be over resources, conflict is over this.
What are issues?
This term refers to the growing perception that businesses share in humans' responsibility for the environment and for one another.
What is corporate social responsibility?
The United States Department of Labor, the National Science Foundation, and the Equal Employment Opportunities Commission are all examples of this.
What are federal agencies?
These are a series of meetings, talks, exhibits, and events that is usually spread over two or more days. The program typically includes keynote and other guest speakers, presentations, panels with question-and-answer sessions, and social activities.
What are conventions?
The red Bud Light bottles with the Arkansas Razorbacks logo are an example of this type of corporate sponsorship.
What is co-branding?
Writing this is the first step when requesting a donation or grant from a major corporation or foundation.
What is a letter or inquiry?
Impossible Things, Far Enough, Tell Me No, All the Man that I Need, Run to You, Where do Broken Hearts Go, When You Believe (Prince of Egypt), How Will I Know, I Will Always Love You, Higher Love, I Wanna Dance with Somebody
Who is Whitney Houston?
This type of propaganda appeal emphasizes language that is abstract and poorly defined but regarded as almost universally positive.
What are glittering generalities?
Unlike many other cultures, Americans tend to prefer specific rules and guidelines and place a great deal of emphasis on words themselves. This is because the United States is this.
What is a low context communication culture?
These are the two titles most commonly used by government public relations professionals.
What are Public Affairs Officer and Public Information Officer? *Be sure to know the difference.
These speeches are typically delivered by a prominent figure either during an opening session or during a prime time slot during a convention.
What is a keynote address?
This is a term used in the tourism industry to indicate that the price of a trip includes airfare, hotels, tours, guides, and even meals.
What is packaging?
Libraries and museums are examples of this type of organization.
What are cultural organizations?
Best Clockmaker on Mars, Make Art Not Friends, Played Out, Juanita, A Little Light, Life of Sin, Long White Line, You Can Have the Crown, Turtles all the Way Down, Life Ain't Fair and the World is Mean, Sam
Who is Sturgill Simpson?
This advisory role requires that staff experts be included in decisions relevant to their expertise AND agree with decisions within their purview.
What is concurring authority?
These types of societies place less emphasis on timeliness and set schedules and value flexibility and adaptability.
What are polychronic societies?
These are the three functions of local PR campaigns.
What are attracting tourists, building support for new facilities, and attracting new businesses?
A payment made to a prominent speaker or panelist.
What is an honorarium?
This is what SATW stands for in the context of journalism and ethics.
What is the Society of American Travel Writers?
This religious denomination hosts one of the five most popular non-profit websites in the United States.
What is the Church of Jesus Christ of Latter-day Saints?
Hope Not, Yeah Yeah Yeah, Ready for Love, Whistle, Kick It, Pink Venom, Kill this Love, How You Like That, Sour Candy
Who are Blackpink?