Show:
The 4 Ps of Marketing
Consumer Behavior
Strategic Planning
The Product Life Cycle
Pricing Strategies
Advertising and Promotion
100

What are the 4 Ps of marketing?

  • a) People, Price, Product, and Place
  • b) Product, Price, Place, and Promotion
  • c) Publicity, Price, Product, and Promotion
  • d) Product, People, Promotion, and Positioning

b) Product, Price, Place, and Promotion

100

What is the primary difference between emotional and rational buying motives?

  • a) Emotional motives are based on logic, while rational motives are based on feelings
  • b) Emotional motives are influenced by personal feelings, while rational motives are based on logical decision-making
  • c) Emotional motives consider long-term value, while rational motives focus on immediate impact
  • d) Emotional motives involve only luxury products, while rational motives apply to necessities

b) Emotional motives are influenced by personal feelings, while rational motives are based on logical decision-making

100

What is the primary purpose of a mission statement in strategic planning?

  • a) Define the company’s future financial goals
  • b) Outline daily operational tasks
  • c) Explain the company’s purpose and objectives
  • d) Analyze competitors
  • c) Explain the company’s purpose and objectives
100

Which stage of the product life cycle involves creating awareness and trial for the product?

  • a) Growth
  • b) Maturity
  • c) Introduction
  • d) Decline
  • c) Introduction
100

What is a psychological pricing strategy?

  • a) Setting prices lower than competitors
  • b) Charging $99.99 instead of $100 to make it appear cheaper
  • c) Offering buy-one-get-one-free deals
  • d) None of the above
  • b) Charging $99.99 instead of $100 to make it appear cheaper
100

Advertising is best described as:

  • a) A form of direct communication with customers
  • b) Paid, non-personal promotion of products or services
  • c) A strategy to manage product distribution
  • d) A tool for creating long-term customer loyalty
  • b) Paid, non-personal promotion of products or services
200

What is the primary purpose of the 4 Ps?

  • a) To develop a comprehensive marketing strategy
  • b) To focus solely on product features
  • c) To ensure pricing remains competitive
  • d) To target a specific customer segment

a) To develop a comprehensive marketing strategy

200

Psychological factors that influence consumer buying behavior include:

  • a) Attitudes and perceptions
  • b) Economic conditions
  • c) Cultural norms
  • d) Legal regulations
  • a) Attitudes and perceptions
200

 SMART objectives in strategic planning are:

  • a) General and broad goals that guide decisions
  • b) Specific, Measurable, Attainable, Realistic, and Time-bound
  • c) Focused solely on profitability
  • d) Used to track employee performance
  • b) Specific, Measurable, Attainable, Realistic, and Time-bound
200

What is the main marketing goal during the growth stage of the product life cycle?

  • a) Maximize profits and defend market share
  • b) Increase production efficiency
  • c) Expand product lines
  • d) Phase out unprofitable products
  • a) Maximize profits and defend market share
200

A price skimming strategy involves:

  • a) Charging a high price initially and lowering it over time
  • b) Setting prices below competitors to attract customers
  • c) Bundling multiple products for a reduced price
  • d) Matching competitors' prices
  • a) Charging a high price initially and lowering it over time
200

What is the primary goal of public relations?

  • a) To enhance the company’s public image
  • b) To ensure efficient distribution
  • c) To increase product sales
  • d) To manage supply chain operations
  • a) To enhance the company’s public image
300

Which of the following best describes a target market?

  • a) A geographic region where a business operates
  • b) The competitors a company aims to outperform
  • c) A group of customers most likely to buy a product or service
  • d) The highest potential revenue area for a company

c) A group of customers most likely to buy a product or service

300

The consumer buying decision process typically involves all of the following stages EXCEPT:

  • a) Need recognition
  • b) Information search
  • c) Profit analysis
  • d) Purchase decision
  • c) Profit analysis
300

A marketing plan’s role in strategic planning is to:

  • a) Provide information only about pricing
  • b) Translate the company’s strategy into actionable goals and objectives
  • c) Focus only on public relations
  • d) Analyze the company's internal environment
  • b) Translate the company’s strategy into actionable goals and objectives
300

How does product innovation extend the life cycle of a product?

  • a) By reducing manufacturing costs
  • b) By increasing market competition
  • c) By creating renewed customer interest and demand
  • d) By eliminating older products from the market
  • c) By creating renewed customer interest and demand
300

Which pricing strategy is best for attracting new customers quickly?

  • a) Premium pricing
  • b) Psychological pricing
  • c) Price skimming
  • d) Penetration pricing
  • d) Penetration pricing
300

A company measures the success of its advertising campaign using:

  • a) Key Performance Indicators (KPIs)
  • b) Public feedback
  • c) Sales team reports
  • d) Customer reviews
  • a) Key Performance Indicators (KPIs)
400

Why is understanding customer needs critical in marketing?

  • a) It helps businesses lower production costs
  • b) It enables businesses to create products that satisfy demand
  • c) It ensures the company maintains a strong online presence
  • d) It allows businesses to focus on advertising rather than product quality
  • b) It enables businesses to create products that satisfy demand
400

Situational factors influencing consumer purchasing decisions include:

  • a) Environmental influences, timing, and mood
  • b) Packaging preferences
  • c) Availability of substitutes
  • d) All of the answers
  • d) All of the answers
400

Strategic planning involves:

  • a) Developing a long-term vision for growth
  • b) Creating daily sales reports
  • c) Setting goals only related to financial performance
  • d) Focusing on production costs
  • a) Developing a long-term vision for growth
400

The product life cycle involves all of the following stages EXCEPT:

  • a) Growth
  • b) Introduction
  • c) Saturation
  • d) Maturity
  • c) Saturation
400

The breakeven point is calculated by:

  • a) Adding fixed and variable costs
  • b) Multiplying fixed costs by variable costs
  • c) Dividing fixed costs by the selling price per unit minus variable costs
  • d) Subtracting fixed costs from total revenue
  • c) Dividing fixed costs by the selling price per unit minus variable costs
400

Which of the following is NOT a common tool in the promotion mix?

  • a) Direct mail
  • b) Social media campaigns
  • c) Product innovation
  • d) Sponsorships
  • c) Product innovation
500

The evolution of marketing concepts has transitioned from:

  • a) Production, product, selling, marketing concept, and societal marketing
  • b) Selling to marketing to production
  • c) Societal marketing to product marketing
  • d) None of the above
  • a) Production, product, selling, marketing concept, and societal marketing
500

Which of the following best describes the role of motivation in consumer behavior?

  • a) Drives consumers to fulfill their needs and desires
  • b) Determines how products are distributed
  • c) Focuses solely on financial incentives
  • d) Encourages customers to select the cheapest product
  • a) Drives consumers to fulfill their needs and desires
500

How does SWOT analysis assist in strategic planning?

  • a) By identifying trends and opportunities
  • b) By measuring customer satisfaction
  • c) By analyzing competitors' marketing budgets
  • d) By solving all weaknesses from the business
  • a) By identifying trends and opportunities
500

Which of the following is a key challenge during the decline stage of the product life cycle?

  • a) Managing rapid sales growth
  • b) Balancing high costs with limited demand
  • c) Expanding product lines
  • d) Establishing brand identity
  • b) Balancing high costs with limited demand
500

 Apple’s strategy of initially pricing new products high is an example of:

  • a) Penetration pricing
  • b) Price skimming
  • c) Dynamic pricing
  • d) Psychological pricing
  • b) Price skimming
500

Social media marketing is often used to:

  • a) Increase brand awareness
  • b) Build customer relationships
  • c) Generate immediate feedback
  • d) All of the answers
  • d) All of the answers