Reserach and Tactics
What kind of journals are written for a specific audience and filled with technical jargon on a particular topic?
A. Academic B. Personal C. Specialized D. Scholarly
D. Scholarly
Which of the following is NOT an example of demographic segmentation?
A. Segmentation by income B. Segmentation by ethnicity C. Segmentation by location
D. Segmentation by occupation
C. Segmentation by location
Which of the 4 P's includes creating a 50-Percent-off coupon
promotion
Which is NOT true of great leaders?
A. Are willing to own up to their own mistakes
B. Creating and expanding goals C. Focusing on people D. Exhibiting one leadership style
D. Exhibiting one leadership style
WIIFM stands for which of the following?
Whats In It For Me B. Where Is Information Found Magazines C. What I Imagine For Myself D. Why Is It Important For Me
Whats In It For Me
Magazines, journals, newsletters and newspapers are all examples of ___________.
A. Periodicals B. Articles C. Information D. Resources
A. Periodicals
A works cited page, or bibliography, lists the __________ used while gathering information about the topic.
A. Sources B. Information C. Quotes D. Data
A. Sources
When a team member rejects the ideas of others, they are displaying which team role?
Blocker B. Gatekeeper C. Initiator D. Observer
Blocker
Which of the following leadership styles demonstrate when the leader rewards work or punishes members for not working?
A. Transactional B. Democratic C. Laissez-Faire D. Bureaucratic
A. Transactional
. The use of someone else’s ideas without giving them credit is called __________
A. Copying B. Stealing C. Plagiarism D. Cheating
C. Plagiarism
Which skill is used when improving professional skills to stay up-to-date in one's career field?
A. Time management
B. Critical thinking
C. Time management
D Continuous learning
D. Continuous learning
Marketers look at disposable income and discretionary income when marketing to consumers.
True False
True
__________ allows the speaker to either take a breath or allows time for the audience to take in what was just said.
. Discussion B. Yawning C. Clapping D. Pausing
D. Pausing
Which of the following is NOT a quality of collaboration?
Honesty B. Inconsistency C. Respect D. Openness
B. Inconsistency
The basic format of a speech contains which of the following?
Introduction, body, points, support, application and conclusion B. Connection, introduction, preview, body and conclusion C. Preview, introduction, body, review and conclusion D. Introduction, connection, preview, body, review and conclusion
D.Introduction, connection, preview, body, review and conclusion
After Meghan has completed her research, she composes her paper discussing the most influential leaders. In her paper, she uses a quote from Franklin D. Roosevelt found in one of her books. __________ her sources is the most important step of the research process.
A. Reading B. Citing C. Writing D. Evaluating
B. Citing
Market segmentation involves which of the following
.A. Identifying generic markets B. Collecting information to carry out marketing activities
C. Segmenting the generic markets into target markets D. A and C
D. A and C
Which of the following terms describes the natural abilities individuals are born with?
A. Skills B. Roles C. Talents D. Emotions
C. Talents
Which of the following type of advertising is used to influence the way a customer perceived a product?
A. Promotional
B. Image
C. Informational
B. Image
The type of speech used to encourage the audience to take action is __________.
Informative B. Persuasive C. Inspirational
D. Motivational
D. Motivational
________ process is used to explore and find new or more information about a certain topic
A. Research B. Writing C. Evaluation D. Learning
A. Research
What is NOT a type of pricing?
Prestige pricing B. Bait pricing C. Distributing pricing D. Value-in-use pricing (DoorDash)
C. Distributing pricing
Blake wants to add depth to his presentation about social networking. In order to achieve this he can use __________.
Activities and videos B. PowerPoints® and videos C. Props and PowerPoints® D. Activities and props
B. PowerPoints® and videos
Individuals who are action-oriented and more concerned with results than people are considered which personality type?
A. Expressive B. Analytical C. Driver D. Amiable
C. Driver
Amber would like to involve the audience while she gives a speech. How can she achieve this?
Use eye contact B. Incorporate activities C. Ask questions D. All of the choices are correct
D. All of the choices are correct