What is seditious libel?
Most PR work for companies and nonprofits is done
in-house
What are professional books?
books that are geared toward a particular field or occupational group
What are oligopolies?
Where market competition is largely dominated by a few corporate institutions.
What legally protects the rights of authors and producers to their published or unpublished works?
Copyright law
What is interpretive journalism?
A style that seeks to explain issues or events and place them in a larger historical or social context.
What is lobbying?
the act of persuading lawmakers to support legislation that benefits a client’s company or broader aims.
What was one of the first “modern” book to be printed, requiring six presses and several months to produce?
Gutenberg Bible
What are the two ways that cultural globalization is understood by scholars?
The cultural imperialism and the cultural globalization paradigms
What is the difference between slander and libel?
Slander involves spoken language that defames a person’s character, whereas libel refers to written or broadcast expression.
Who had access to newspapers in the early days of colonial papers?
Readership was limited to wealthy and educated men, which resulted in low circulation numbers.
What is viral marketing?
the use of short videos or other content meant to spread from user to user through the Internet in order to market something.
Why did specialization come to dominate the magazine industry by the mid-twentieth century?
Competition from television made it hard for general-interest magazines to make a profit.
Government controls on business were drastically weakened during which president’s administration?
Reagan
What is actual malice?
When a reporter or an editor knows a statement is false and prints or broadcasts it anyway or acts with reckless disregard for the truth.
Who created the New York Times?
Adolph Ochs
Until the 1960s, the shape and pitch of most U.S. ads were
A slogan
The magazine industry has played a large role in transforming the United States into what kind of society?
Producer to a consumer society
While lobbying to end some regulations over the years, media companies have simultaneously fought to strengthen regulations related to
Intellectual property
What is net neutrality?
Net Neutrality policies are a national standard by which we ensure that broadband internet service is treated as an essential service. It prohibits internet service providers from blocking, throttling, or engaging in paid prioritization of lawful content.
In what ways has digital news changed the news industry?
Digital news has both sped up the news cycle and helped break news stories.
What effect did the Clayton Antitrust Act have?
It prohibited manufacturers from selling only to dealers and contractors who agreed to reject the products of business rivals.
The popular paperbacks and dime novels of the late 1880s were sometimes referred to as pulp fiction because:
Of the cheap machine-made pulp paper they were printed on
What rule did the FCC adopt in 1953, as television was expanding across the country, in order to limit company ownership of radio and television stations?
7-7-7 Rule
What is the purpose of shield laws?
to protect reporters from having to reveal their sources for controversial information