Basics of Persuasive Speaking
Which of the following is an instance of persuasive speaking?
A) a president of a company presenting an award to an outstanding employee
B) a union representative urging management to avoid a strike by raising wages
C) a personnel manager defining employee benefits at a meeting of workers
D) a marketing manager explaining a new product to the company's sales force
E) a finance officer reporting sales figures to the board of directors
B) a union representative urging management to avoid a strike by raising wages
According to your textbook, the following statement is an example of what type of fallacy:
"If you let the postal service eliminate Saturday delivery, then it's only a matter of time until there's no mail delivery at all."
A) bandwagon
B) slippery slope
C) appeal to tradition
D) red herring
E) invalid analogy
What is slippery slope?
Encyclopedias, yearbooks, biographical aids, and quotation books are all examples of
a) bibliographical aids.
b) special indexes
c) reference works.
d) general indexes.
e) research guides.
c) reference works
True or false: speakers who explain their expertise on the speech topic are likely to reduce their credibility with the audience.
B) False
A speech that pays tribute to a person, group of people, institution, or idea through use of vivid language.
What is a commemorative speech?
"To persuade my audience that genetically altered crops pose hazards to human health" is a specific purpose statement for this type of persuasive speech
What is a question of fact?
A fallacy which attacks the person rather than dealing with the real issue in dispute
What is ad hominem?
The middle number in a sorted, ascending or descending list of numbers is called
a) the mean
b) the median
c) the average number
d) the coefficient
b) the median
Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that Aristotle referred to as
A) demos.
B) ethos.
C) pathos.
D) logos.
E) kairos.
C) pathos.
"Fit as a fiddle" is an example of what language device
What is a simile?
"To persuade my audience that bicycle riding is the ideal form of transportation" is a specific purpose statement for this type of persuasive speech
What is a question of value?
According to your textbook, there are three ways to create emotional appeal.
100 points will be awarded for each correct way given.
speak with sincerity and conviction
use emotional language
develop vivid examples
Situational audience analysis includes:
a) group membership, racial, ethnical, and cultural background and gender and sexual orientation of the audience
b) group membership, physical setting, and size of the audience
c) size of the audience, physical setting, disposition toward the topic, the speaker, and the occasion
d) racial, ethnic, and cultural background, size of the audience, and disposition toward the topic, the speaker, and the occasion
c) size of the audience, physical setting, disposition toward the topic, the speaker, and the occasion
What error in reasoning is exemplified by the following statement?
"The New England Journal of Medicine has discovered that countries that consume the most chocolate have produced over time the greatest number of Nobel Prize winners. Therefore, if you want to increase your chances of winning a Nobel Prize, you should eat plenty of chocolate."
A) circular thinking
B) invalid analogy
C) false cause
D) hasty generalization
E) faulty deduction
C) false cause
The juxtaposition of contrasting ideas, usually in parallel structure is this language device
What is antithesis?
This style of organization is ideal for policy speeches seeking immediate action
What is Monroe's Motivated Sequence?
Using evidence is especially critical in a persuasive speech when your target audience
A) is apathetic about your point of view.
B) is unsure of your point of view.
C) is neutral toward your point of view.
D) supports your point of view.
E) opposes your point of view.
E) opposes your point of view.
What are 3 basic types of supporting materials?
100 points for each correct answer given.
What are examples, statistics, and testimony?
According to your textbook, persuasive speakers have an ethical obligation to
A) make sure their goals are ethically sound.
B) present their evidence fairly and accurately.
C) learn about all sides of an issue.
D) both make sure their goals are ethically sound and learn about all sides of an issue.
E) All the answers are correct.
E) All the answers are correct.
"Nothing great is accomplished without cooperation, compromise, and common cause."
is an example of this type of language device
What is alliteration?
Name the 5 steps of Monroe's Motivated Sequence in order.
1) Attention
2) Need
3) Satisfaction
4) Visualization
5) Action
According to your textbook, people are persuaded by a speaker, in part, because
A) They perceive the speaker as having high credibility.
B) They are won over by the speaker’s evidence.
C) All of these answers are correct.
D) They are convinced by the speaker’s reasoning.
E) Both they are convinced by the speaker’s reasoning and they are won over by the speaker’s evidence.
C) All of these answers are correct.
What are the three criteria discussed in your textbook for assessing the soundness of documents found on the Internet?
a) authorship, sponsorship, and recency
b) recency, accuracy, and graphics
c) authorship, objectivity, and recency
d) creativity, reliability, and authorship
a) authorship, sponsorship, and recency
According to your textbook, the most important question to ask when assessing analogical reasoning in a persuasive speech is
A) whether the analogy avoids the fallacy of post hoc, ergo propter hoc.
B) whether there are enough analogies to support the general conclusion.
C) whether the analogical principle is supported by the major premise.
D) whether the two cases being compared are essentially alike.
E) whether the analogy assumes that complex events have only a single cause.
D) whether the two cases being compared are essentially alike.
Define connotative.
What is the meaning suggested by the associations or emotions triggered by a word or phrase?