Defines the key management decisions needed to be successful in marketing
What is The Marketing Mix
first section of a business plan; highlights proposed business and financial data; should convince the audience to read the rest of the plan
What is Executive Summary
Should be no longer then 2 pages
Executive Summary
total market value for all goods and services produced within a country during a specific time period
What is Gross Domestic Product (GDP)
What are the three Economic Systems
What is Market, Command, and Mixed
The re-sale of goods by retailers
What is wholesale
second section of a business plan; includes details such as business type, business philosophy, product description, self-analysis, trading area analysis, market segment analysis, and analysis of potential location
What is Business Description and Analysis
What are the three Business Philosophy
What is mission, vision statement and personal philosophy of management
estimate of the adjustment necessary on the exchange rate so an exchange will be equivalent to each currency’s buying power
What is Purchasing Power Parity (PPP)
Business related activities between different countries
What is foreign trade
A specific group of customers a company attempts to aim their products at
What is a Target Market
third section of a business plan; includes details concerning proposed organization, proposed product, and proposed marketing plan
What is Organization and Marketing Plan
Defines the business's target market
What is Market Segment Analysis?
highly centralized government in which citizens have no influence on laws of the government and freedoms are highly restricted; includes communism and fascism
What is Totalitarian Government
integration of the world’s economy through increased international business
What is Globalization
the difference between the amounts of money it costs a company to manufacture a product compared to the cost they charge customers for it
What is Mark-up Percentage
fourth section of a business plan; includes sources of capital and projected income and expenses
What is Financial Plan
Discusses the business's product and service
What is Proposed Product
government in which citizens can influence laws of the government and are allowed certain rights and freedoms; includes presidential and parliamentary democracies
What is Democratic Government
practice by which nations conduct relationships with one another
What is Diplomacy
an agent or connector between people and things
What is Intermediary
fifth and last section of a business plan; includes business communication documents, marketing documents, and legal and miscellaneous documents
What is Supporting Documents
Describes strategies for the activities which will communicate value to customers
What is Proposed Market Plan
economy based on competition, supply and demand, individual rights, and economic profit
Market Economy
foundation of basic systems and facilities serving a nation; includes sewage, water, electric, transportation, and communication systems
what is Infrastructure