The position being argued; the speaker's thesis
Claim
This rhetorical appeal is used to draw an emotional connection between the speaker's claim and the audience
Pathos
What are four things to consider to assure that a source is credible?
Credibility, Accuracy, Reasonableness, and Support
Elements of a strong paragraph
Topic Sentence, Evidence, Explanation, and Concluding Sentence
"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
Logos
Reasons and examples that support the claim
Evidence
This rhetorical appeal refers to the evidence and facts
Logos
bias
Exaggerating to make a point
Hyperbole
"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
Pathos
The opposition’s position
Counterclaim
The attempt to change people's points of view or to persuade people to a particular action or behavior.
Purpose
The author's attitude/emotion toward the subject
Tone
Two types of comparisons that can be made to help people better understand your point in a figurative way
simile or metaphor
“Our expertise in roofing contracting is evidenced, not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
Ethos
Addressing the counterclaim by proving how some ideas are valid and others are not
Rebuttal
Repeating the same line or phrasing over and over
A short story that is relevant to your claim; used to evoke emotion from the audience
Anecdote
This type of question is used in an argumentative essay to prove a point/make a statement.
Rhetorical question
A teenager tries to convince his parents to buy him a new car, as the old one continually breaks down, by saying if they cared about their child's safety they'd upgrade him.
Pathos
This rhetorical appeal refers to the credibility of the author and the argument
Ethos
These are used throughout the essay to acknowledge where the research came from
in-text citations
The three rhetorical devices used to support an argument.
Logos, Ethos, and Pathos
"My three decades of experience in public service and my tireless commitment to the people of this community make me the ideal candidate for your mayor."
Credibility/Ethos
Charity organizations such as Save the Children and World Vision depict images of starving orphans, living in dire conditions, who need your help with monthly financial support.
Pathos