SEO/SEM
Is link buying an example of white hat SEO or Black hat SEO
Black Hat SEO
What is the typical ROI associated with Email marketing (per dollar spent)?
a. $10-15
b. $15-30
c. $35-40
c--$36-40
When is first impression ratio tracked?
Monitor audience fatigue
What are the ecommerce values
Be beautiful
Be consistent
What is the key purpose of ADA in digital marketing
Google launched Panda to detect negative SEO--True or False
False--Panda was launched to reward high quality original content
Movable Middles are the most important segment of buyers for a brand--they deliver ___times the ROAS of traditional buyers
Five
According to social media biology, which 2 chemicals are released in audiences consuming social media
Dopamine and Oxytocin
Aisles and categories in retail are called Search & Navigation in ecommerce--true/false
False--they are called Product Listing Page
Search and Navigation is browsing in retail
Does CCPA/CPRA matter to a business in Arizona? Yes or No?
Yes
Programmatic direct is an automated process where advertisers purchase guaranteed ad inventory directly from publishers at a fixed price, bypassing ad exchanges and real-time bidding (RTB) auctions--True of False?
True
AMP is used in email marketing to create interactivity--True or False
True
Collective value of all of the social network, and the inclinations that arise from these networks to do things for each other is called Social Proof--true or false
false--it is social capital
Social proof is when people copy the actions of others in an attempt to undertake behavior in a given situation, especially in ambiguous social situations or limited cognitive capacity
When we use first and last click for attribution, what is it called?
Position based attribution
Federal Trade Commission Act (FTC Act) does not apply to Digital Marketing--True or False
True--it applies especially to Unfair or deceptive digital marketing promises, influencer disclosures
When you want a brand and content to be the referenced source within an AI's answer, establishing your content as a trusted resource to gain exposure--what is this called
Generative Engine Optimization
What does FAB stand for in Email marketing
Features
Advantages
Benefits
Content that is short to medium length, on a regular schedule, with moderate frequency--maybe biweekly is called micro content. True or False
False--this is hub, hygiene content
What is an assist in digital marketing
Every touchpoint a consumer has with a brand in the marketing funnel
Digital trust is:
Building the brand’s name, standing, and status; Managing feedback (positive or negative) in digital contexts
True or false?
False--this is Digital Brand Management
Digital Trust is part of digital branding that focuses on building credibility.
Google outlined the factors that impact quality as measured by their algorithm, as E-E-A-T--what does it stand for
EXPERIENCE
EXPERTISE
AUTHORITATIVENESS
TRUST
What are the 4Us in generating Email marketing success
Email should solve a real problem:
Unworkable
Unavoidable
Urgent
Underserved
Reach-relevance and resonance is used to analyze story telling--true or false
False--it is used to measure influencer marketing
What is data driven attribution model
attribution calculations are based on probability and past performance
What are the tenets of responsible AI
Accountable/Transparent
Inclusive
Ethical and Safe
Fair / Human-Centric
Secure, Private + Resilient