Aspects of a Business Plan
a road map of where the business is going.
What is a Business Plan?
defines the key management decisions needed to be successful in marketing.
What is The Marketing Mix?
this does not allow citizens to have influence on the laws of the government.
What is Totalitarian Governments?
Price, Product, Place, Promotion
What is the Marketing Mix?
is the total market value for all goods and services produced within a county during a specific time period.
What is the GDP?
this highlights proposed business and financial data.
What is Executive Summary?
What is Basic Pricing Decisions?
____ severely restricts the choices and freedoms of an individual.
What is communism?
____ must be strategically coordinated and work together in order to create cohesive business decsions.
What is "The Mix"?
is non-intervention by the government.
What is Laissez-Faire?
this incudes a mission statement, vision statement, and personal philosophy of management.
What is a Business Philosophy?
An example of _____ is selecting which of the products to buy and sell.
What is Product?
____ directs government and enforces laws.
What is the Executive Branch?
___ is another work for The Marketing Mix.
What is the 4 P's?
is the foundation of basic systems and facilities serving a nation.
What is Infrastructure?
this discusses where the business will operate.
What is a Trading Area Analysis?
customers buy benefits - not products
What is Customer Applications?
incorporates a market economy in which the economy is directed by supply and demand.
Who is the Democratic Governments?
list price -> appearance -> channel members -> advertising
What are the Marketing Mix Decisions?
includes sources of capital and projected income and expenses.
What is the Financial Plan?
discusses the business's suppliers, manufacturing plans, and inventory procedures.
What is Proposed Product?
includes creating a sales price, calculating mark-up percentage, using promotional techniques, and determining discounts.
What is Price?
is based of idealistic goals.
What is Fascism?
is proper utilization of the 4 P's provides a company with a solid foundation for success.
What is Interdependence?
includes business communication documents, marketing documents, and legal miscellaneous.
What is Supporting Documents?