Show:
Management & Production, Eh? (7; 9)
Employee Motivation (10)
Marketing: It's an Art and a Science (13)
Distribution & Customer Communication (15 - 16)
Accounting & Financial Management (17 - 18)
100
The process of planning, organizing, leading, and controlling to meet organizational goals
What is Management?
100
__________ is the combination of forces that move individuals to take certain actions and avoid other actions.
What is Motivation?
100
"The Four Ps of Marketing."
What are Product, Price, Promotion and Place?
100
A firm’s overall plan for moving products through intermediaries and on to final customers.
What is Distribution Strategy?
100
Part I. Measuring, interpreting, and communicating financial information to support internal and external decision making. Part II. The area of accounting concerned with preparing financial information for users outside the organization.
Part I. What is Accounting? Part II. What is Financial Accounting?
200
_______ _________ is a brief statement of why an organization exists; in other words, what the organization aims to accomplish for customers, investors, and other stakeholders
What is a Mission Statement?
200
Part I: A model in which human needs are arranged in a hierarchy, with the most basic needs at the bottom and the more advanced needs toward the top. Part II: Name (3) of the (5) Levels.
Part I: What is Maslow's Hierarchy? Part II: What are: 1) Physiological Needs; 2) Safety Needs; 3) Social Needs; 4) Esteem Needs; and 5) Self-Actualization Needs?
200
The process of creating value for customers and building relationships with those customers in order to capture value back from them.
What is Marketing?
200
Businesspeople and organizations that assist in moving and marketing goods and services between producers and consumers.
What are Marketing Intermediaries?
200
Planning for a firm’s money needs and managing the allocation and spending of funds.
What is Financial Management?
300
A brief and inspirational expression of what a company aspires to be; think of this as the long-term outlook.
What is a Vision Statement?
300
This describes the ____ __________ __ __________: Employees can be said to be fully....when they are Engaged, Satisfied, Committed, and Rooted.
What are Four Indicators of Motivation? Source: Adapted from Nitin Nohria, Boris Groysberg, and Linda-Eling Lee, “Employee Motivation: A Powerful New Model,” Harvard Business Review, July–August 2008, 78–84. .
300
Part I. Define what "The power of a good or service to satisfy a human need" means... Part II. Name at least (2) of the (4) types?
Part I. What is Utility? Part II: What are Form Utility; Time Utility; Place Utility and Possession Utility?
300
The single most important idea an advertiser hopes to convey to the target audience about its products or the company
What is the Core Message?
300
The balance of potential risks against potential rewards.
What is Risk/Return Trade-off?
400
An interconnected and coordinated set of elements and processes that converts inputs to desired outputs.
What is a System?
400
You can tell Employee Engagement by his or her: ______; __________; and ______.
What are Energy; Enthusiasm; and Effort?
400
Part I. A focus on developing and maintaining long-term relationships with customers, suppliers, and distribution partners for mutual benefit. Part II. The degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
Part I. What is Relationship Marketing? Part II. Customer Loyalty?
400
In this new world of interactive communication, it’s more vital than ever to have a strategy that: 1) 2) 3)
What are 1) establishes clear communication goals, 2) defines compelling messages to help achieve those goals, and 3) outlines a cost-effective media mix to engage target audiences?
400
Part I: Amounts that are currently owed to a firm. Part II. Amounts that a firm currently owes to other parties.
Part I: What are Accounts Receivable? Part II. What are Accounts Payable?
500
All the elements and processes that add value as raw materials are transformed into the final products made available to the ultimate customer.
What is the Value Chain?
500
The (4) Fundamental Drives of Employees.
What are 1) The Drive to Acquire; 2) The Drive to Bond; 3) The Drive to Comprehend; and 4) The Drive to Defend?
500
Part I: When a company makes changes so that there are several different flavors of a soda (to make a new product); changes product-benefits of a toothpaste (to make a new product); or to offer new colors to a car model. This is basically, "New Products, 'Old' Customers" Part II: When a company finds new ways to use the same product such as Arm & Hammer Baking Soda, e.g.: use it for baking cookies; use it for brushing your teeth; use it to make your whitewalls white; or use it to add to your laundry detergent. This is basically, "'Old' Products, New Customers."
Part I: What is Product Development? Part II. What is Market Development?
500
Part I. An approach to communication based on interactive social media and conversational communication styles. Part II. Name (3) of the (5) Goals.
Part I. What is the Social Communication Model? Part II. What are: 1) Generating awareness; 2) Providing information and creating positive emotional connections; 3) Building preference; 4) Stimulating action; and 5) Reminding past customers?
500
Standards and practices used by publicly held corporations in the United States and a few other countries in the preparation of financial statements...
What is Generally Accepted Accounting Principals (GAAP)?