Show:
Internet
Television/Radio
Research
Public Relations
Media Studies
100
Name of original version of Internet.
What is ARPAnet?
100
This 1938 radio broadcast prompted the FCC to call for stricter warnings before and during programs imitating the style of radio news.
What is "War of the Worlds"?
100
Two approaches to mass communication research described in your textbook.
What are media effects and cultural studies?
100
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
What is public relations?
100
The assessment of roles and impact of mainstream media on contemporary society.
What is media studies?
200
This government legislation limits minors’ exposure to inappropriate Internet content.
What is the Children's Internet Protection Act of 2003?
200
The sweeping update of telecommunications law that led to a wave of media consolidation in the 1990s.
What is the Telecommunications Act of 1996?
200
Two seminal critical theorists in early cultural studies research.
Who are Karl Marx and Antonio Gramsci?
200
A public relations cardinal rule.
What is "never, ever lie."
200
An understanding of the mass communication process through the development of critical-thinking tools—description, analysis, interpretation, evaluation, engagement—that enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products.
What is media literacy?
300
The Internet uses this type of network system.
What is distributed network system?
300
The first radio legislation passed by Congress, it addressed the problem of amateur radio operators cramming the airwaves.
What is the Radio Act of 1912?
300
In media research, the approaches that try to understand how the media and culture are tied to the actual patterns of communication used in daily life; these studies focus on how people make meanings, apprehend reality, and order experience through the use of stories and symbols.
What is cultural studies?
300
This are of public relations manages relationship between a government entity and communities/constituents.
What is government relations?
300
Three approaches to media studies.
What are social science, interpretive, and critical?
400
Government legislation that approved government surveillance of online activity.
What is the Patriot Act?
400
The unethical (but not always illegal) practice of record promoters paying deejays or radio programmers to favor particular songs over others.
What is payola?
400
An early model in mass communication research that attempted to explain media effects by arguing that the media figuratively shoot their powerful effects into unsuspecting or weak audiences; sometimes called the bullet theory or direct effects model.
What is the hypodermic needle model?
400
A PR founding father who believed the public should be informed and critics should be answered honestly.
Who is Ivy Lee?
400
The most common stereotype mainstream media rely on when representing African American males.
What are violent criminals?
500
According to your textbook, this may be the biggest threat to the Internet’s democratic potential.
What is commercialism?
500
Repealed in 1987, this FCC rule required broadcast stations to both air and engage in controversial-issue programs that affected their communities and, when offering such programming, to provide competing points of view.
What is the Fairness Doctrine?
500
The mainstream tradition in mass communication research, it attempts to understand, explain, and predict the impact—or effects—of the mass media on individuals and society.
What is media effects research.
500
The founding mother of public relations.
Who is Doris E. Fleischman?
500
The view that representations of romantic relationships should consist of one male and one female.
What is heteronormativity?