Show:
UTILITY
MARKETING RESEARCH
SWAT
MARKET SEGMENTATION
BUSINESS AND MARKETING
100
usefulness of a product to a consumer by causing a change in the basic material through production
What is form utility
100
"how many" "how much" AND "why" "how"
What is quantitative and qualitative
100
three c's, internal factors
What is strength and weaknesses
100
age, gender income, marital status, edu
What is demographics
100
guidelines for good behavior
What is ethics
200
increased usefulness that a marketer gives a product by making it available to customer at the right time of year and most convenient time of day
What is time utility
200
"opinion research"
What is attitude research
200
external factors
What is opportunities and threats
200
local, regional, national, global
What is geographics
200
planning, organizing, and contolling
What is management functions
300
increased usefulness of products because of location
What is place utility
300
SWAT, gets info on current market, info on competition, target markets
What is marketing intelligence
300
new product/service, quality
What is strength
300
lifestyles, opinions
What is psychographics
300
business with shareholders
What is corporation
400
the ability of marketers to aid customers in owning goods
What is possession
400
packaging
What is product research
400
bad reputation
What is weakness
400
shopping patterns
What is behavioral
400
relationship of marketing to those who buy a company's goods or services
What is consumerism
500
the usefulness added to a product through communication
What is info utility
500
determines effectiveness of advertisments
What is media research
500
always knowing about the competition
What is opportunities
500
single marketing strategy to reach all customers
What is mass marketing