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Gender Unit Vocab
Interview Terms
Tone
Satire
Tools of
Persuasion
100
cause to continue or prevail
What is perpetuate?
100
the context and environment in which something is set
What is setting?
100
expressing or expressive of ridicule that wounds
What is sarcastic?
100
A play on words, often achieved through the use of words with similar sounds but different meanings
What is pun?
100
Using this technique, the commercial's main purpose is to make the audience laugh. It often gives little information about the product. Viewers will remember the commercial and have positive feelings about the product.
What is humor?
200
the state of believing that a certain thing will happen
What is expectation?
200
characteristic of informal spoken language or conversation
What is colloquial language?
200
short, rudely brief
What is curt?
200
A humorous imitation of another, usually serious, work
What is parody?
200
Using this technique, the commercial features a comparison between the product and its competition, showing the competition as inferior. This often uses card stacking, which is withholding pertinent information to persuade the viewer.
What is product comparison?
300
a power to affect persons or events
What is influence?
300
A technical language that explains and interprets the properties of ordinary language. For example, the vocabulary of literary criticism is a metalanguage that explains the ordinary language of literature.
What is metalanguage?
300
patronising
What is the act of talking down to someone because they are believing to be inferior?
300
to describe something as larger or greater than it really is
What is exaggerate?
300
Using words with strong connotations -whether negative or positive.
What is loaded words?
400
juxtaposition
What is placing two elements side by side to present a comparison or contrast?
400
Idiom
What is an expression in a given language that cannot be understood from the literal meaning of the words in the expression; or, a regional speech or dialect?
400
scathing
What is marked by harshly abusive criticism?
400
the quality of disagreeing; lack of harmony, absurdity
What is incongruity?
400
The commercial draws on viewers' fears that their jobs, families, or lives may be in danger if they don't buy the product. Viewers question the quality of the competing product. Viewers believe that the featured product is superior.
What is the persuasive technique of safety?
500
exercising influence or control
What is dominant?
500
context
What is circumstances of a situation; environment?
500
showing or feeling that something is worthless or lacks respect
What is contemptuous?
500
A work that ridicules its subject through the use of techniques such as exaggeration, reversal, incongruity, and/or parody in order to make a comment or criticism about it.
What is satire?
500
slogan
What is a memorable phrase is used in a campaign or a series of commercials. Viewers remember the slogan and associate it with the product. Some become a part of everyday language?