It is a book in digital format..read it on your phone, your Kindle, or your iPad.
What is an e-book?
100
In this digital age, advertisers know they must target their messages carefully or the messages will get lost. This targeting is known as what?
What is narrowcasting?
100
This is the ability to understand how mass media work and influence our lives.
What is media literacy?
100
It's the first stage of technological development--the "idea" stage--the "daydreaming" stage.
What is the precursor stage?
100
You grew up playing video games and you "get" all the mass media. You must be one of these.
What is a digital native?
200
This newspaper became the largest circulated paper in publishing history when it made the change from print to digital.
What is USA Today?
200
Here's an example: it's no longer just about movie characters driving a certain brand of car. Now you might see characters driving Mustangs in a video game, too.
What is product placement?
200
These popular radio shows were sponsored by household products and then they made the move to television.
What are soap operas?
200
They led the musical "British invasion" in the 1960s.
Who are the Beatles?
200
It's the "blurring of the lines" between all the mass media, their messages, and the way those messages are delivered.
What is convergence?
300
Before the 1980s, radio was the key to selling records. This televised music marketing revolutionized recording sales.
What is MTV?
300
To be successful, advertising has to be good at doing this. (Hint: it's the theme of our textbook!)
What is storytelling?
300
You get a real deal at a garage sale: an eight-track tape player. It's practically free because it has entered this stage of technological innovation.
What is the antiquity stage?
300
His invention revolutionized the printed word, leading to a renaissance in the way people communicated.
Who is Johann Gutenberg?
300
It's an idea that goes viral, often across cultures.
What is a meme?
400
The single largest seller of music in the world today.
What is iTunes?
400
You "like" it on Facebook, you hum the music from the radio commercial, you see the ad in your favorite magazine, and now there is an app for you phone. You have been caught in a public relations blitz. What's it called?
What is a 360 degree campaign?
400
It was the name of the "white" version of a "black" artist's song. Now it simply means recording someone else's song and making it your own.
What is a cover?
400
She may have seemed to be just a "ditzy" actress but in the 1950s she made TV history as a smart business woman who is still loved today.
Who is Lucille Ball?
400
Unreliable telegraph systems forced newspaper reporters on the battle lines of the Civil War to develop this efficient way of writing newspaper stories and reporters still use this system today.
What is the inverted pyramid?
500
Advertising tries to get you to buy something or take some action. What do we call the communication form that promotes image?
What is PR (public relations?)
500
Advertisers don't just want to sell us products; they want us to have an emotional relationship with the product. This is called what?
What is product affinity?
500
Food, shelter, safety, the desire to belong....All human communication revolves around these, according to Abraham Maslow.
What is Maslow's Hierarchy of Human Needs?
500
It guarantees the government cannot interfere with the press.
What is the First Amendment?
500
According to the text book, this is the one thing that all media have in common--whether they are old media, new media, or new, new media.