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Tutorial 9
100

In Ramus 2001, who plays a key role in encouraging employees to suggest environmental ideas?

Supervisors / line managers.

200

In Eccles & Serafeim 2013, should companies focus on all ESG issues equally or on the most material ESG issues?

The most material ESG issues.

300

According to Eccles & Serafeim, to improve both ESG and financial performance, companies need:

A. More CSR reports
B. Major innovation
C. Better advertising

B. Major innovation.

400

According to Eccles & Serafeim, which statement best explains the idea of the performance frontier?

A. Improving ESG performance always increases financial performance automatically.
B. Companies should focus on as many ESG issues as possible to look more sustainable.
C. Without innovation, improving ESG performance can create financial trade-offs, but major innovation can help improve both ESG and financial performance.
D. ESG performance is mainly useful for CSR communication, not for business strategy.

C. Without innovation, improving ESG performance can create financial trade-offs, but major innovation can help improve both ESG and financial performance.

500

Explain 3 of the 6 pain points from Bhattacharya & Polman 2016.

  • Sustainability is more than a change initiative — it affects purpose, people, planet and profit.
  • Look at the entire value chain — not only internal operations.
  • Make sustainability a priority for the board — board support and governance matter.
  • Gain buy-in from the “undecideds” — middle managers and employees need to be convinced.
  • Make sustainability part of every employee’s job — it cannot stay only with the CSR team.
  • Redefine the competitive space by collaborating — companies may need to work with competitors, NGOs, suppliers or other stakeholders.