Trimble, Writing with Style
The four ingredients of Trimble's "General English" prose are: conciseness, precision, ease, and this.
What is freshness?
If you believe that it's possible to cut too much from a sentence, you should push back against this 3-word aphorism on the need to be concise, that Trimble insists upon in the "Diction" chapter.
What is "less is more"?
When asked why he rewrote his novel's ending 39 times, this 20th Century American author said the problem was: "Getting the words right."
(Cited in Trimble's chapter on "Revising")
Who is Hemingway?