BUSINESS
This is a quick, succinct, memorable way of communicating a business or nonprofit’s unique purpose, function, and day-to-day goals to employees, clients, and other stakeholders.
Mission Statement
This consumer behavior is when a consumer's past experiences with other organizations influence their decision-making process with your organization.
Irrational Decision-Making
While a CPA (certified public accountant) is typically more tax-focused within an organization, this position is more focused on long-term financial strategy.
CFO
(Chief Financial Officer)
This is when you will pay taxes if you are self-employed.
Quarterly (Federal)
Annual (State)
This is the name of the software interface developed by Facebook that allows businesses to manage their pages more easily.
Meta Business
(Formerly Facebook Business Suite)
This is a person who goes into business for themselves and has no employees.
Freelancer
(or Sole Proprietor)
DAILY DOUBLE!
Getting your most loyal customers to become repeat buyers or to buy upgrades is an example of what kind of marketing strategy?
Upselling Existing Customers
This is when a market (such as the stock market) is on the rise with share prices increasing.
Bull Market
These are non-repayable funds or products disbursed to an entity by the government, corporations, foundations, and trusts.
Grants
These are the 2 terms for using social media to engage and attract customers: One is free and the other uses ads.
Organic and Paid
This is a contractual relationship that enables a nonprofit to extend certain benefits of being nonprofit to a sponsored group that is not a nonprofit.
Fiscal Sponsorship
A business generating less than $5M in sales per year with net revenue of roughly 10% - 12%, you should dedicate what percentage of gross revenue to marketing?
7% - 8%
These should be listed on an invoice to communicate what the payment instructions are for the client being billed. (Payment due, payment type, etc.)
Terms & Conditions
DAILY DOUBLE!
This is the name of the guest speaker who spoke to the class about grants this semester.
Kate Van Steenhuyse
For your double points, what should grant writing focus on?
These are used to identify, track, and measure the success/failure of social media posts, campaigns, and marketing.
KPIs
(Key Performance Indicators)
These are the 5 parts of the acronym "SMART" in SMART Goals.
Specific
Measurable
Attainable
Realistic
Time-Bound
Radio, Television, and Outdoor Billboards are examples of this category of advertising channels.
Traditional
DAILY DOUBLE!
This is a financial statement that summarizes the revenues, costs, and expenses incurred during a specified period.
P&L
(Profit & Loss Statement)
This is the name of the process used in 1999 to quickly convert 2-digit years (such as 99) to 4-digit dates (such as 1999) on computers.
Windowing
The process of an ad server reading text on a site and then being able to serve relevant ads based on it led to this automated marketing/targeting process to bid for impressions.
RTB
Real-Time-Bidding
This is the best-known type of tax exemption designation, also known as the "charitable tax exemption."
501(c)(3)
Anything above this ratio is considered an above-average return on investment (ROI) for a marketing campaign.
5:1 Ratio
(Or 500% ROI)
These are predefined formulas in Excel and Google Sheets that eliminate laborious manual entry of formulas.
Functions
DAILY TRIPPLE!!!
What is the airspeed velocity of an unladen swallow?
The airspeed velocity of a European unladen swallow is between 20.1 miles per hour (or 11 meters per second.)
Also acceptable: Asking if this refers to an African or European swallow.
Also acceptable: Shouting "I don't know that!" (And then getting catapulted into an abyss).
This is the speed at which your following increases on a social media network during a defined period of time.
Audience Growth Rate