MASS COMM
What is the simplest definition of communications?
how we send and transfer information.
Published for those who work in a particular business or industry.
Trade Magazine
Media content can influence buying a product, making a phone call, and voting for a candidate.
Behavioral Effect
One of Pulitzers stunt journalist - proving that a woman could go to the same extremes as man to get a story.
Nellie Bly
The first best seller in Massachusetts printed by the Cambridge press
Bay Psalm Book
What is mass media?
“simply technological tools used to transmit the messages of mass communication.”
Publications that focus on serious essays and short fiction.
Literary Magazine
This views media messages as a stimulus that would lead to a predictable attitudinal behavior or behavioral response. Looking at audience members as a whole.
Direct Effect Approach
Because of this type of paper there was a resurgence of yellow journalism since Pulitzer and Hearst
Tabloid
What cities did the the first telegraph line connect to?
Washington DC & Baltimore Maryland
What are the four levels to communications? And what does each level mean?
Intrapersonal (Conversations we have with ourselves) 1 to Self
Interpersonal (One-on-one conversations) 1 to 1
Public Speaking (Within a community or group) 1 to group
4. Mass media (society, global world) 1 to many
Magazines that primarily contain articles
about how to do things in a better way.
Service Magazine
How people are affected by media message based on the method of message transmission. The effect is not only part of the message it is the message.
Medium Effects
The Grey Lady
New York Times
Daily Double - Means that a large company can use the strength of its various dimensions to successfully market its content.
Synergy
What are 4 players (or models) in the mass communication process?
Extra 400 points if you can describe them!
SMCR aka Transmission Model -Sender (Encodes) → Message → Channel → Receiver (Decodes)
Ritual Model - a mass communication process that treats media use as an interactive ritual engaged by audience members. It looks at how and why audience members (receivers) consume media messages.
Publicity Model - Publicity Model - a mass communication process that looks at how media attention can make a person, concept, or thing become important, regardless of what is said about it.
Reception Model - Reception Model - A critical theory model of the mass communication process that looks at how audience members derive and create meaning out of media content as they decode the messages.
Magazines that focus on clothes and style and less on lifestyle.
Fashion, Beauty, and Lifestyle Magazines
The process of educating young people and new members about the values, social norms, and knowledge of a group or society.
Socialization
A practice by giving the most important story the biggest and widest headline and the placement of this story gave the reader immediate visibility to whatever prominent story there was.
Above the fold
What film did Disney produce in 1937, which was his first feature length cartoon that was a major success and made 418 Million Dollars?
“Snow White and The Seven Dwarfs”
Daily Double! What are the 4 basic dimensions to media literacy?
Extra 500 points if you can describe them?
Cognitive Dimension
Emotional Dimension
Aesthetic Dimension
Moral Dimension
Covers a wide range of topics most of them are devoted to entertainment and celebrity coverage.
Consumer Magazines
Daily Double - A theory that suggests that people want to see themselves as holding a majority opinion and will therefore remain silent if they perceive that they hold a minority opinion. This tends to make the minority opinion appear to be less prevalent than it is.
Spiral of Silence
Daily Double - What are the 5 common usages of fake news.
1) satirical news
2) mistakes, and fabrications
3) partisan clickbait
4) foreign political manipulation
5) general purpose media criticism
This German Media Company is known for its books and music publishing and management, it also has a major presence in magazines, newspapers, and internet and broadcast properties.
Bertlesman