Franch...
Subway, Marriott Hotels, & and Hertz are examples of what from our notes?
Franchisers
protection of creative work by authors, composers, artists, etc.
copyright
Who should you research prior to opening your new business?
competitors
a distinctive name, symbol, word, picture, or combination of these that a company uses to identify its products or services
trademark
an R that is circled
registered trademark
another name or way for businesses to measure statistics against each other
metric(s)
A written contract granting permission to operate a business to sell products and services in a set way
franchise
two small lowercase "cc" stands for this....
creative commons
surveys should be given out to potential customers and to your target audience so you can find out basic information about them dealing with this......
demographics
the exclusive right of an inventor to make, sell and use a product or process
patent
Protection lasts for the life of the person receiving the copyright and extends for how many years after the persons death?
50 years
What does R.O.I. stand for?
Return on Investment
the company that owns the products or service(s) and grants the rights to another business
franchiser
an important part of copyright that allows limited use of copyrighted work without permission for purposes such as commentary, criticism, parody, teaching, and works that are “transformative.” Typically promotes creativity and innovation.
Fair use
social media
stealing or illegally copying software packages or information
piracy
a circled "c"
copyright
What does CLTV stand for?
Customer Lifetime Value
the company purchasing the
rights to run the business
franchisee
if something is published more than 95 years ago, where is it located in (you can always ask a librarian for help)
the public domain
you should ask yourself this question about your customer base and reach for your business....
the best practices among all competitors, tools different industries use to understand their performance and position within the market, could be used to compare processes in one retail store with those in another store in the same chain
benchmarks
Recently reported by the New York times, President Trump has temporarily reduced what with the U.S.'s dealings with China?
tariffs
these type of metrics would measure shares, conversion rates, social media reach and more!
Sales and Marketing
the word "Franchise" is of Anglo-French derivation from "franc" meaning this (and is used both as a noun and as a transitive verb)
free
DAILY DOUBLE
answers will vary
In this class we have learned the 7 Steps of Market Research. Which step would "R&D" go under?
Steps 2 - 5 (as long as you have one of those)
an action imposed by the government to stop the export or import of a product completely
embargo
Name a country or region that the United States is currently embargoed with.
Cuba, Iran, N. Korea, Syria, regions in Ukraine and Russia
the %(percentage) of customers who continue to do business with a company over a specific period
customer retention rate