Journalism
The phrase "Man Bites Dog," often referenced in introductory journalism courses, implies that news becomes noteworthy when it is __________.
Extraordinary
The money candidates need to run for political office is so high due to the cost of __________.
Political Advertising
Radio or television commercials, commonly referred to as "spots," usually last for __ seconds.
30
In what way does slander differ from libel?
Slander is a type of defamation that is spoken.
Statements issued by public relations professionals directly to media outlets are referred to as __________.
Press/news releases
When was the Associated Press founded?
1846
A __________ is confidential information intentionally provided to journalists by a public figure, hoping it will be published.
How do advertisers create a brand’s distinctiveness?
Catchy slogan and distinctive visual identity
The First Amendment in the United States guarantees that Congress shall make no laws restricting freedom of __________.
Speech, press, religion, petition & assembly
Who is recognized as one of the pioneers of modern public relations?
Edward Bernays
Examples of __________ include press conferences, marches, and rallies organized to draw media attention and shape news coverage.
Pseudo-events
Journalism aims to be a driving force of democracy, yet critics frequently identify __________ in political news coverage and the types of stories that journalists and news organizations choose to cover.
Media Bias
Which process of name recognition establishes a distinct identity for a company's product or trademark in the consumer's mind?
Branding
Copyright, patents, and trademarks are types of __________ law.
Intellectual property
The media exposure that Public Relations professionals can obtain or arrange in outlets is referred to as:
Earned Media
The Associated Press (AP) is renowned for its foundational journalistic principles and dedication to ________.
Truth and Accuracy
Research shows that for Gen Z members, __________ contribute to increased cynicism and reduced interest in the political process.
Negative political ads
In which type of marketing does a company pay for specific keywords to appear at the top of search results on Google, Amazon, or Bing?
Search-Engine Marketing
In _____________, the U.S. Supreme Court determined that public figures and officials cannot sue for libel unless they can demonstrate actual malice.
NYT vs Sullivan
Ensuring that clients are viewed by the public in the most favorable way is the PR objective of __________.
Reputation Management
Examples of __________ include government and politics, education, health, housing, sports, and science.
Beats
Who took part in the arguably most significant televised debate between U.S. presidential candidates in the twentieth century?
JFK & Richard Nixon
In the fifteenth century, the printing press led to the emergence of advertising in mass communication through which of the following forms?
Posters, flyers, broadsheets
Which type of speech is not protected by the First Amendment and can be censored by the government?
Obscenity
What remains the key element of successful strategic communication despite the ever-evolving media landscape?
Understanding the audience