What is Marketing?
What is the primary goal of marketing?
Satisfying customer needs
What is the goal of Distribution?
To find the best way to get the product to the customer based on his or her preferred purchasing methods.
What does the "O" in SWOT Analysis stand for?O
Oppertunitys
A Product is...
anything a person receives in an exchange.
What is price in the marketing mix?
The amount charged for a product
Which function is responsible for managing a brand's identity and reputation
Public Relations
What is Marketing Segmentation?
The process of dividing a market into a group of buyers with different needs or behavior.
What is promotion?
any form of persuasive communication a business uses to inform, persuade, or remind customers about its products and services.
True or False:
Marketing is only about selling products.
False
What function handles the creation of marketing details?
Advertising
Which of the following would be a strength in SWOT Analysis?
Poor customer service, High market share, Economic downturn, or New competitors
High Market share
involves making decisions about the features and services of a product or idea that will help sell the product.
What does the term branding refer to in marketing?
The name and image for a product
What does the distribution function in marketing involve?
Getting Products to consumers.
What type of segmentation is based on consumer knowledge, attitudes, uses, or responces to a product?
Behavioral Segmentation
What is the Promotional Mix?
the cost-effective combination of advertising, public relations, personal selling, sales promotion, and direct marketing to reach company promotional goals.
What does Place in the Marketing Mix Refer to?
The distribution channels used to deliver the product
Who is responsible for developing the overall marketing strategy for a company?
Marketing manager
What does the "T" in SWOT Analysis stand for?
Threats
A Product Mix includes..
all the different products that a company makes or sells.