Quality 1
What is the name of the man who created the 5 deadly diseases and 14 points of management?
W. Edwards Deming
If you are trying to market to a younger audience should you use a yellow/orange color scheme or a black/silver color scheme?
Yellow/orange
Is 99% good enough? Why or why not
No because 1% of a big number is still a big number
What type of layout is Costco?
Circulation loop layout
What is the definition of advertisting?
Talking about youe product
Should you look at the finished goods or raw materials to prevent problems?
Raw materials. Find the root cause
What does VALS stand for?
V-Values
A-Attitudes
L-Lifestyle
What is the number one signal of quality?
Price
Which layout is easiest to manage and clean?
Grid layout
What does kaizen mean?
Good change
Name two of Deming's 14 points of management
1. Create constancy of purpose towards improvement of product and service
2. Adopt the new philosophy
3. Cease dependence on inspection to achieve quality
4. End the practice of awarding business on the basis of price tag
5. Improve constantly and forever the system of production and service
6. Institute training on the job
7. Institute leadership
8. Drive out fear
9. Break down barriers between departments
10. Eliminate slogans
11. Eliminate work standards (quotas) and management by objective (MBO)
12. Remove barriers that rob the workers, management, or engineers of their pride in workmanship
13. Institute vigorous program for education and self-improvement
14. Put everybody in the company to work to accomplish the transformation
Name one benefit and one downfall of the spine layout
Benefit: Directs customers where you want them to go/Gets them to see more products
Downfalls: May be too direct (miss other products)/Customers may avoid the middle area
What is this diagram called?
--->->->->->->---
Fishbone diagram
What are the 4 Ps?
Product, price, place, and promotion
What is the definition of quality?
The measurement of meeting or exceeding of a standard
What are the 7 sources of variation?
Man, Machine, Method, Management, Materials, Mother nature, and Measurement
Name 3 of the 10 marketing tips
1. 45⁰ angle view
2. Utilize POP displays
3. Put high markup products in high-traffic areas
4. Put high-demand & clearance items in low-traffic areas
5. To communicate luxury use: Glass, extra space, dim lighting, high-end display materials
6. Don't have too many options
7. To communicate low prices use: High/bare/white ceilings, bright lighting, basic display shelves, huge price signs
8. Tell them how much/how many to buy
9. Pricing that communicates low cost/good deal: Large text, positive color, no dollar sign/comma, no even numbers
10. Pricing that communicates high quality: Even numbers, not on product, small text
Name one of the 5 deadly diseases
1. Lack of constancy of purpose
2. Emphasis on short-term profit
3. Annual rating of performance
4. Mobility of management
5. Use of visible figures only
What does SWOT stand for?
S- Strnegths
W- Weaknesses
O- Opportunities
T- Threats
What is the definition marketing?
The entire organization from the view of the customer
What are the 2 keys to satisfying customers?
Listen to the customer and act on what they tell you
Name two things you should consider about your target audience when trying to sell a product?
1. Buisness and economy
2. Education
3. Employment
4. Families & living arrangements
5. Health
6. Housing
7. Income and poverty
8. Population & people
9. Ethnicity and race
What is a kaizen event?
A design to support an effective, short-term brainstorming session that focuses on a single challenge and improves an existing process.
What are the three main goals of retailing and visual merchandising?
Get customers in the store, get them to buy, reduce shrinkage
What is the definition of demographics?