Persuasive Appeals
Advertising Techniques
The Giver
The Giver
Miscellaneous
100
An appeal to the reader's or listener's senses or emotions through connotative language and imagery.
What is Pathos?
100
Repeated appeals to buy something.
What is repetition?
100
This is the number of children in an age group.
What is 50?
100
The physical feature Jonas and Gabe had in common.
What is pale eyes?
100
Suggested or implied (as opposed to literal) meaning of a word, based on context.
What is Connotation?
200
An appeal that focuses on the character or qualifications of the speaker; ethical
What is Ethos?
200
Symbol of quality, value, and reliability of a product.
What is trademark?
200
This object symbolizes Jonas's first memory of pain, joy, and freedom.
What is a sled?
200
This significant turning point in the story occurred when it was Jonas's turn to receive his job assignment.
What is the Chief Elder skipped Jonas?
200
Word choice.
What is Diction?
300
An appeal to reason or logic through statistics, facts, and reasonable examples.
What is Logos?
300
Advertisers' use of words to imply saving money, or giving consumers the idea that they are getting "something for nothing."
What is price appeal?
300
Seeing this event on the video screen helped Jonas make his decision to leave.
What is his father releasing (killing) the twin baby?
300
This is how jobs were assigned to people in Jonas's community.
What is the Elders assigned people jobs?
300
The author's attitude, stated or implied, toward a subject.
What is tone?
400
"If my age doesn’t convince you that my opinion matters, at least consider that I am your grandfather and I love you dearly." This quote uses ________ as a persuasive appeal.
What is Ethos?
400
This type of advertising uses a famous person to endorse the product.
What is celebrity endorsement?
400
Families completed this important ritual each morning.
What is dream-telling?
400
This gave Jonas fear in the beginning of the book.
What is seeing an airplane?
400
A sentence, in the introduction of an essay, that states the writer's position or opinion on the topic of the essay.
What is the thesis statement?
500
"It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?" This quote uses ___________ as a persuasive appeal.
What is Logos?
500
This advertising technique is most appealing to teens.
What is Celebrity Endorsement?
500
This part of the Receiver's job is most critical.
What is receiving memories of the world?
500
Name two facts about the former Receiver.
Her name was Rosemary. She was the Giver's daughter. She couldn't handle the painful memories so she requested and performed her own Release. Her memories were released to the community after her death.
500
In this type of essay, problems are presented with solutions
What is a Problem and Solution Essay?