Includes sources of capital and projected income and expenses.
What is a Financial plan?
The key management decisions needed to be successful in marketing.
What is the marketing mix?
Highly centralized government which citizens have no influence on laws. Freedoms are highly restricted.
What is Totalitarian Government?
Integration of the world's economy through increased international business.
What is Globalization?
A roadmap of where a business is going.
What is a business plan?
Includes business communication documents, and any other legal documents required for the business.
What are supporting documents?
Includes styling, quality, and safety.
What is product?
Non-intervention by the government.
What is laissez-faire?
Economy incorporating elements of market economy and command economy.
What is mixed economy?
Specific group of customers a company attempts to aim their products at.
What is target market?
Highlights proposed business and should lead the audience to read the rest of the plan.
What is executive summary?
Includes a sales price, discounts, financing and payment plans, and credit card machines.
What is price?
Practice by nations conduct relationships with one another.
What is Diplomacy?
Economy based on competition, supply and demand, and economic profit.
What is market economy?
The re- sale of goods by retailers.
What is wholesale?
Includes details concerning proposed organization, proposed product, and proposed marketing plan.
What is Organization and Marketing plan?
Refers to the introduction of the product to consumers and determining appropriate delivery methods.
What is place (distribution)?
Government in which citizens can influence laws and are allowed certain rights and freedoms.
What is democratic government?
Total market value for all goods and services produced within a country during a specific period of time.
What is Gross Domestic product (GDP)?
The four components of the marketing mix are all directly related and reliant on one another.
What is interdependence?
Includes business type, business philosophy, self- analysis, trading area analysis, and market segment analysis.
What is Business description and analysis?
Includes advertising, personal selling, sales promotions, publicity, and public relations.
What is promotion?
Foundation of basic systems. Includes sewage, water, and electric systems.
What is infrastructure?
Economy in which the government owns of production and makes all economic decisions.
What is command economy?
Allows customers to purchase a product and then pay the price off in payments, with interest rates applied.
What is financing?