Chapter 1
Which of the following is best described as “the process of creating shared meaning”?
communication
The erosion of traditional distinctions among media is known as
convergence
In an efforts to protect the freedoms of broadcasters and the interests, the FCC operates as disciplinarians, not investigators, only persecuting when a complaint is brought to their attention, instead of constantly policing the media, this practice can be described as
the traffic cop analogy
Due to their long travels, colonists brought a few books with them to America when they first arrived. What characterized the first publications of books in the colonies?
Religious in nature
Nonprofit newsrooms have ...
become an important source of hard news as newspapers have closed or reduced staff.
When messages are transformed into an understandable sign and symbol system by a participant in the communication process, ________ is said to have occurred.
encoding
The ownership of the vast majority of the media in the U.S. by only a few companies like Att/Time Warner, The Walt Disney Company, and NBC/Universal is known as
concentration of media ownership
Once the copyright on a piece of content expires, the material passes into the public domain, meaning ...
it can be used without permission
Possessing the ability to read but being unwilling to do so characterizes
aliteracy
________ permit a failing paper to merge most aspects of its business with a successful local competitor, as long as their editorial and reporting operations remain separate.
JOA's - joint operating agreements
You posting to your public feed on Facebook is an example of ...
mass communication
Supporters point to ______, the fact that as the profits being all organized in one area, allows for better use of funds, as it allows companies more funds to allocate toward media creation, which will allow media companies to make better content by investing more in it, in their defense of media concentration
economies of scale
The FCC defines, language that depicts sexual or excretory activities in a way that is offensive to contemporary standards as ...
indecency
What does it mean to say that dime novels turned books into a mass medium?
They became accessible to a large audience.
The ethnic press—for example, African-American, Latino, and Native-American newspapers—is a very recent development from the past 50 years.
False
When instructor Perez goes and gives you all a lecture, it is said that she and her students are engaging in
interpersonal communication
When a media company has content that it can use across a number of its different holdings, Like Warner Brothers having so many selling points for the Harry Potter Franchise (Books, Video Games, Merchandise, and a Theme Park, etc.) this is known as
synergy
Legislation that expressly protects reporters’ rights to maintain sources’ confidentiality in court is called a
shiels laws
Books are an advertiser-supported medium.
Books are the least mass of the mass media
False, True
The nationally distributed newspaper most responsible for encouraging the migration of southern black people to the industrial centers of the North just after the turn of the twentieth century and the first to become commercially successful was
The Chicago Defender
The idea that people see media coverage on important topics of interest as less sympathetic to their view, more sympathetic to the opposing view, and generally hostile to their point of view in general, regardless of the quality of the coverage
hostile media effect
What factors best describe the problem with the concentration of ownership of the media and the subsequent content produced by these companies?
a.an overall degradation of media content
b. A shift to a bottom-line mentality of media, where only the profits are considered by owners, not the quality of the content
c.The creation of news deserts, or areas without journalist resources
The Daily Toreador (The Campus Newspaper) reports, that part-time instructor Carolina Perez was bragging to her students about how easy it was to cheat on her comprehensive exams, resulting in her expulsion from the program and termination of her position as an instructor at Texas Tech.
Contextual information:
- you know from class she never said this
- as a result of this result and her expulsion she is no longer able to get a job teaching or at a PhD program anywhere
Could she go to the courts for this?
Yes, this is libel
The process of eliminating gatekeepers between artists and audiences is
disintermediation
Newspaper articles paid for by advertisers or even created by those advertisers that look like traditional editorial content is
sponsored content